Sittichoke Techapahaphong is Head of SME Segment Strategy at Kasikornbank with responsibility range from setting SME aspirations / financial targets, formulating segment strategy, and evaluating business execution. In his current role, Sittichoke is actively engage with various stakeholders, such as Sales, Product, Risk, and Operation, to ensure practice aligns with designated goals and directions - delivering better customer experience while improving sales productivity. Prior to that, Sittichoke have experience in working for various banking functions at Kasikornbank, such as Bank-wide Strategic Planning, Bank-wide Financial Planning, and Retail Business Database Marketing and Campaign Management. During his career, he also experience in working as Project Manager for GE Money Thailand in setting up new SME business division and Bank-wide integration from the acquisition of Bank of Ayudhya. Sittichoke obtained his Master Degree in Business Administration, majoring in Finance and Investments, from City University of New York.