Pascale DevrieseHead of Digital Offering Small Business for the Operational Entity BNL (BNPP Group) BNL Gruppo BNP Paribas Italy
Since March 2012: BNP Paribas Group – Retail Banking Transversal Missions – DMS Business Development Project Manager Small Business As member of the group’s Retail Banking Transversal Missions, strongly involved in business development projects for the Small Business Market (including SME’s).
Scope of activities: BNP Paribas’ Domestic Markets (France, Belgium, Italy and Luxemburg) and other non-domestic market’s like Turkey, Poland, Ukraine, Morocco and US (Bank of the West). Role as project manager, business community’s animation and internal advice on specific issues related to Small Business / SME.
Deputy of Véronique Berthout’s in the EFMA Business Banking Advisory Board.
08/2009 > 02/2012: BNP Paribas Fortis – Retail Banking Belgium – Marketing Department Head of Contact & Campaign Management Small Business Responsible for the Campaign Plans and implementation of CRM tools dedicated to Small Business & SME Before that, several positions at Fortis Bank and Générale de Banque.
Superior Education 1987 – 1988 Specialized Certificate in International Marketing EPHEC – Ecole Pratique des Hautes Etudes Commerciales – Bruxelles (Belgium)
1985 – 1987 Graduated in Distribution & Marketing EPHEC – Ecole Pratique des Hautes Etudes Commerciales – Bruxelles (Belgium) Divers stages en Agences de Publicité, Cabinet d’Etudes de Marché, Agences Media Mémoire : « Caractéristiques et spécificités de la publicité dans le monde bancaire ».