Meral Ahu Ozcan KarageyimProfessor Bogazici University Turkey
Efma senior advisor
Researcher at University Paris sud
Professor of marketing at Bogazici University.
Meral is a customer journey, digital channels and social media expert especially in financial services. she works as an instructor at Bogazici University and as a researcher and senior advisor at cArf. As a senior advisor she works on consumer behavior, digital transformation and community management in financial services.
Meral has 15 years of professional experience in financial services industry. she worked as a senior marketing manager in turkish and international institutions. she has experience in developing and launching special products and services for retail banking customers.research and publication topics:
• Value and value creation in financial services
• Relationship marketing
• Consumer behavior
• Social media and online communities
• Financial literacy