Sameer Gupta

Group Chief Analytics Officer & Managing Director DBS Bank Singapore Singapore

Sameer is the Chief Analytics Officer at DBS. He has over 20 years of experience in finance, focused on front-end banking and financial services experience across analytics, commercial excellence, strategic marketing, customer experience, change management and pricing. In his current role, he leads the DataFirst transformation programme for DBS, which aims to drive the organisation towards maximising value from data to change the way it runs its business.Prior to this role, Sameer was the Regional Head for Business Analytics for the DBS Consumer Banking Group, where he led the delivery of contextual marketing solutions by leveraging on big data and experimentation to deliver personalised customer engagement.

Efma LIVE Inspire Change 2021