Eboni Boicel

Senior Director, Initiative and marketing solution Desjardins Canada

Graduated in Management Information System and Marketing at John Molson School of Business in Montreal, Canada.
For the past 13 years, Eboni has gained a deep understanding of the digital product, marketing ecosystem and online client experience.
His vision and leadership were instrumental in National Bank of Canada’s overall digital transformation, where he helped build the Web analytics, Optimization, Programmatic and Audience Management practices.
He now holds a role as Senior Director, Initiatives and Marketing Solutions at Desjardins, where he is responsible for defining the optimal Martech ecosystem, delivering the new CRM solution and online customer journeys.
In addition, he overseas the operations of the personalized communication channels.