Melih SazakSME Banking Marketing Division, Assistant Manager Isbank Turkey
Melih began his career in Türkiye İŞ Bankası and has 11 years of banking experience. During the first 10 years of his career, he carried out auditing activities in many different areas of banking as a Member of the Board of Inspectors. He has been working in SME Banking Marketing Division- Strategy and Market Research Unit for the last 1 year. Melih is responsible for Development of "Customer Churn" and "Customer Lifetime Value" models to be used in marketing and pricing functions.