Gülben YagciDigital Marketing Senior Manager TEB Türk Ekonomi Bankası Turkey
Graduated from Marmara University Business Administration in English with a degree, in 2005. Completed MBA also, in Marmara University.
Started her digital career in Finansbank with Internet and Mobile Banking Projects, in 2005.
Continued digital career with digital marketing focus in TEB, since 2007. Specialized in digital marketing , especially web-based projects, web analytics, display advertising, search engine marketing, digital sales, affiliate marketing, remarketing, search engine optimization, social media marketing management, mobile marketing. Manages digital marketing initiatives of the whole bank. Create strategies, develop and manage the bank's digital positioning & strategies and marketing efforts.