Urszula Wysocka

Country Manager Poland, Distribution Channels BP Forum Manager & EBA Content Advisor Efma Poland
At Efma  - Country Manager for Poland and Physical Channels Council Director.
Banking expert, a manager with 20-years of experience in the financial sector, where she managed or took part in the projects of the strategy of development (retail banking, bank branches management), creating value for the customers and risk management. They all led to the business increase. These were the projects that led to building a leading position on the local market, the projects that created value on the market, a new way of sales management, high quality of service or implementing strategies for new markets.
She worked for the biggest banks in Poland and the world: Bank Pekao SA, Santander Bank Poland. Also for PZU, the Polish Bank Association and Polish Financial Supervision Authority, Harvard Business Review Poland (ICAN Institute).
Ph.D. in Economics (banking) and Executive MBA, expert at Harvard Business Review Poland/ICAN Institute, expert and lecturer at WSB University (banking), trainer at management, mentor, speaker at the conferences and author of many articles.