Larry MagnesenSenior Vice President and Director of Corporate Communications Fifth Third Bank
Larry S. Magnesen Senior Vice President Director of Corporate Communications Fifth Third Bancorp Career: Mr. Magnesen was named Director of Corporate Communications in April, 2013, with responsibility for public relations, reputation management, social media, and employee communications. He previously served as Chief Marketing Officer for the Bancorp since January, 2007, with responsibility for directing the advertising and marketing and activities across 12 states. Mr. Magnesen was named senior vice president of Marketing in 2005, with responsibility for leading several of the bank’s strategic initiatives. He joined Fifth Third in 2001 with the acquisition of Old Kent Bank, serving as Director of Marketing for Fifth Third Bank (Western Michigan). At Old Kent, he served as senior vice president of marketing and senior vice president of Branch Administration. Prior to joining Old Kent, he was regional marketing executive for the former Banc One Corporation, and national product manager and mortgage sales executive at Citicorp. In 2012, San Rafael, California-based ExecRank named Mr. Magnesen one of the top 50 CMO’s in America from among 15,000 evaluated. Education: He received his bachelor’s degree in Psychology and International Business from Carthage College in Kenosha, Wisconsin, and a master’s degree in Management from Northwestern University’s J.L. Kellogg Graduate School of Management. Professional and Civic: He serves on the boards of Public Media Connect (WCET and Think!TV) and the Cincinnati Chamber Orchestra.