George Beatty

Senior Advisor & Regional Manager for Australia and New Zealand Efma Australia

George is a retail banking and payments specialist, having led businesses in Asia Pacific with GE Capital and leading Australian banks. Together with group roles in the Middle East as MD Consumer Banking with NBAD, and GM Consumer with NBK.

Now principal of Beatty Advisory Group, and a senior advisor to Efma, George advises consumer businesses on product innovation, multi-channel delivery, CX and network design.

Possessing a management consulting background in channel strategy and improvement, George has substantial national product launch experience, including award winning retail financial services packages, mobile apps, and digital products.

George has championed significant cultural change projects to transform organisations, improve competitiveness and drive employee engagement, domestically and internationally. He is well versed in governance and compliance through board involvement, regulator interaction and product development with international payment schemes.

He has an MBA in marketing strategy (Monash University), BCom (University of Melbourne) a CA and is a member of the Australian Institute of Company Directors.