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Gian Battista Baa'

Head of Digital Payments and Services Intesa Sanpaolo Italy
As Head of Digital Payments and Services, Gian Battista is currently responsible for developing and positioning strategies for innovative payment and Open Banking solutions both for retail and business customers of Intesa Sanpaolo, the largest bank in Italy. This role exposes Gian Battista to several challenges every day in leading his team, dealing with a highly competitive market and negotiating with third party players such as Payment networks, fintechs and non-financial service providers, in addition to fostering the digital culture within a territory anchored giant. Moreover, in his tenure at Intesa Sanpaolo he has been working on the ideation, creation and launch of some of the most innovative digital products of the bank such as the mobile wallet of the bank, called XME Wallet, that help customers managing their expenses and gain access to the most innovative payment solution in the market such as Apple Pay and Samsung Pay. As well, he is responsible for the creation of new solutions in the Open Banking field, such as XME banks, the new financial aggregator (AISP & PISP) provided by Intesa Sanpaolo. Gian Battista has over 10 years of experience in the banking industry and he has been previously working within the Marketing dept.