45th Efma Congress: Banking Transformation

26 to 27 October 2017

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Thursday 26 October 2017

Registration and welcome coffee
Open Banking & PSD2: Seizing market opportunities
09:00 - 09:01
John Berry
United Kingdom
Leaping into the future of open banking through co-creation and fintegration
09:01 - 09:25
Yolande Piazza
Google Cloud
Vice President of Financial Services

- Speeding up digital transformation by adopting openness as a core foundation for your business and IT architecture 
- Embracing a more open and innovative ecosystem to serve your customers, attract new ones, and develop new revenue streams
- The Fountain of Digital Youth: Leveraging third parties to remain relevant to your customers for life


Seizing the open banking opportunities & helping customers prosper
09:25 - 09:50
Manroop Khela
Santander UK
Head of Specialist Business Units
United Kingdom

- Leveraging customer opportunities through Open Banking
- Santander UK’s approach to Innovation and Fin Tech Partnering
- Overcoming transition challenges to shift from a close to open banking system environment

PANEL DISCUSSION: How to tackle the aftermath of PSD2
09:50 - 10:10

Yolande Piazza, CEO - Citi Fintech, USA
Manroop Khela, COO, Retail & Business Banking - Santander, UK

Fireside chat with BNP Paribas
Open innovation in a global context
10:10 - 10:40
Valérie Eymard
BNP Paribas International Retail Banking
Chief Engagement, Innovation & Digital Officer International Retail Banking Officer
Renaud Édouard-Baraud
BNP Paribas International Retail Banking
Head of Innovation BNPP International Retail Banking
Coffee break, networking and expert meetings
Transformation trends
STUDY PRESENTATION: Transformative banking: what does that really mean?
11:10 - 11:50
Peter Redshaw
Gartner UK
Managing Vice President, Banking & Investment Services Research
United Kingdom

- Every bank now has a ‘digital strategy’ to transform and disrupt itself
- But is being innovative enough to actually differentiate you in the eyes of customers?
- What distinguishes a truly transformative bank from the also-rans and what does that mean for its partners and its customers?

The rise of new business models and revenue streams
Innovation and cooperation for future bank customers
11:50 - 12:10
Lotta Lovén
CIO, Head of Digital Banking, Group Executive Committee

- Banks are not always the fastest or best ones to develop services and can benefit  greatly from the fintech companies' innovative power.
- In return, banks have access to a wide customer base that the smaller companies often seek.
- New, smart services must be able to scale up and be able to be used daily by millions of customers.
- How can fintech and bank together create amazing collaborations?
- What is required to succeed?

Building a successful digital bank which is now taking Europe by storm
12:10 - 12:30
Sophie Guibaud
Fidor Bank UK
Managing Director Europe
United Kingdom

Banking is evolving at a fast pace with challengers banks and fintechs disrupting the market. Disruption has a positive impact on financial inclusion and digitization- enabling lower costs of banking and access to banking services anywhere, anytime.
While such improvements ultimately benefit to the customers, banks are facing challenges to ensure their profitability and keep track of technology trends. This presentation will discuss how Fidor built a successful digital bank which is now taking Europe by storm.

-        Success factors to build a digital-only business model
-        Building an ecosystem that drives revenue
-        PSDII as a key driver to new business models adoption

PANEL DISCUSSION: Profitable models
12:30 - 12:45

Lotta Lovén, Head of Digital Banking, Group Executive Committee - Swedbank, Sweden
Sophie Guibaud, VP Europe, Fidor

Lunch and networking
Removing barriers to digital transformation
Beyond the password: Improve the digital experience without sacrificing security (or profit) with behavioral biometrics
14:05 - 14:15
Assaf Pilo
Secured Touch
Vice President, Sales

- Behavioral biometrics within the context of multifactor authentication and PSD2
- Using BB to deliver seamless authentication to improve and secure the consumers digital experience
- Reduce friction to smooth and increase transaction flow and decrease abandonment
- Stanch losses and liability by strengthening privacy and reducing identity theft, bot attacks, and unauthorized transactions

STUDY PRESENTATION: Providing insights on new models and opportunities: PSD2 and Open Banking Efma/Microsoft survey and report
14:15 - 14:35
Richard Peers
Microsoft EMEA
Banking Industry Director EMEA
United Kingdom

- How to monetize the opportunities
- Process and infrastructure needed to be a utility bank or a distribution bank in the new paradigm
- How banks handle data in a GDPR world
- What do banks concede and where do they grow in the new paradigm

Will your software help or hinder digital transformation?
14:35 - 15:00
Matthijs Eijpe
Regional Sales Director

- The Backbase Perspective
- Cases from the field
- Enabling better IT & Business collaboration

Questions and answers
15:00 - 15:10
Governance & Organisation: taking banking to the next level
Rethinking development through co-creation with our customers
15:10 - 15:30
Line Munkholm Haukrogh
Danske Bank
Senior Vice President, Global Head of UX, Digital & Channels, Group Development

- Dividing management attention and resources across new models for innovation, growth and development – Examples of how new types of innovation accelerate customer.
- Matching customer expectations, new business opportunities and trends – Developing a 2nd generation mobile app

Digital Transformation in Retail Banking: The Isbank Case
15:30 - 15:50
Burak Sezercan
Retail Banking Marketing - Division Head

- Isbank's response to phenomenal shifts as a result of digitalisation
- Hybrid distribution models in retail banking
- Innovation and Eco-system development approach of Isbank 

Questions and answers
15:50 - 16:00
Coffee break, networking and expert meetings
Fintech showtime
The digital vault as an innovative way to strengthen customer loyalty and engagement
16:30 - 16:40
Tobias Christen
DSwiss AG
The synergy of web and bank data - How to improve profitability with machine learning credit scoring
16:40 - 16:50
Assaf Binstock
CEO & Co-Founder
The service formerly known as banking - and the opportunity it creates for banks
16:50 - 17:00
Daniel Kjellén
CEO and Co-Founder
Session moderated by Sophie Guibaud
17:00 - 17:01
Sophie Guibaud
Fidor Bank UK
Managing Director Europe
United Kingdom
Closing the leadership gap by having more diversity in leadership and the work environment in the banking sector in the digital era
17:01 - 18:30
Line Munkholm Haukrogh
Danske Bank
Senior Vice President, Global Head of UX, Digital & Channels, Group Development
Yolande Piazza
Google Cloud
Vice President of Financial Services
Asmae Hajjami
Société Générale Maroc
Deputy General Manager
Sonia Wedrychowicz-Horbatowska
DBS Bank Singapore
Managing Director, Head of Technology Consumer Banking Group Singapore
Closing remarks
Cocktail party by Finastra
End of day one

Friday 27 October 2017

Registration and welcome coffee
Customer centricity & trust
09:00 - 09:01
Spiros Margaris
Margaris Advisory
Venture Capitalist
Making your customer the centre of your total operating model
09:01 - 09:20
Neff Hudson
Vice President

- Know your customer: What are they trying to accomplish? What makes them anxious? How do they want to interact with you?
- Organize around the customer: Create a constructive engagement strategy that breaks down product silos
- Have a higher purpose than profit: Motivate your employees and customers by creating shared objectives. Earn customer forgiveness for mistakes by doing the “right thing,” even if it you make a mistake.

How we use customer centricity to create good design
09:20 - 09:40
Michael Freund
Credit Suisse
Managing Director, Head IT Digitization Swiss Universal Bank

- Companies that are design-centric are leading their fields
- We aspire to emulate the best attributes of these thought-leaders and combine their approaches to meet the needs of our customers.

Going digital with a human touch
09:40 - 10:00
Aalishaan Zaidi
Standard Chartered Bank
Global Head of Digital Banking

- Delivering high tech services to clients is not enough
- Infusing an obsession for client experience and making it part of the DNA
- Changing the way we think, the way we produce and the way we interact


Customer centricity & trust
10:00 - 10:20

Neff Hudson, Vice President, Emerging Channels - USAA, USA
Michael Freund, Managing Director - Credit Suisse, Switzerland
Aalishaan Zaidi, Global Head Retail Digital, Standard Chartered Bank

Global retail transformation observatory
STUDY PRESENTATION: Becoming digital at scale, for good
10:20 - 10:50
Axel Reinaud
Senior Partner & Managing Director

- Where is the digital transformation of the leading banks standing
- Overcoming challenges when moving from “digital overlay” to “core digital” and beyond

Coffee break, networking and expert meetings
Learning from other industries and new paradigm of digital transformation
Realizing a digital transformation strategy through industry standard TMF Open APIs
11:20 - 11:50
Joann O'Brien
TM Forum
VP, APIs & Ecosystems
George Glass
BT Group
Chief Systems Architect

- Digital Transformation & why it matters
- Growing your business in an ecosystem through partnerships
- APIs & IT enablers to business agility and reduced time to market
- TMF Open APIs, industry agnostic enablers to digital transformation
- BT Case Studies, examples of products & services brought to market quickly through Open APIs
- New products beyond traditional business base
- How traditional existing services can be transformed

Open banking and PSD2 in Europe, and the evolution of platform business models in financial services
11:50 - 12:20
Oliwia Berdak
Forrester Research
Senior Analyst
United Kingdom
Challenge yourself: create the digital future of your bank
12:20 - 12:45
Balazs Vinnai
Chief Digital Officer, Digital Practice
United Kingdom

- The strongest banks are those who are able to successfully implement, monetise and grow their digital and mobile footprint faster than the competition
- Where are you on your path to creating the digital future of your bank?
- Can you safely say your existing core and digital infrastructure will enable you to cope with future customer needs and market trends to meet your bank’s KPIs?

Optimising distribution for a competitive advantage: the AIB story
12:45 - 13:10
David Rath
Allied Irish Banks
Head of Strategy & Support

- Transforming the distribution model: focus on efficiency and cost to protect margins
- Developing new channels for revenue: focus on revenue streams
- Harnessing digital and physical to win

Next, a new digital journey
13:10 - 13:35
Jeferson Ricardo Garcia Honorato
Banco Bradesco
Executive Superintendent NEXT Bradesco Bank

- The transformation brought about by Millennials
- Next in Bradesco Bank ecosystem
- A new market, a new opportunity
- Next ‘s solutions ecosystem

Lunch and Members Wrap Up Lunch
Responding to disintermediation and disruption
Open banking: how to deliver superior customer experience through API integration with Fintech solutions - a digibank case study by DBS
14:35 - 14:50
Sonia Wedrychowicz-Horbatowska
DBS Bank Singapore
Managing Director, Head of Technology Consumer Banking Group Singapore

- How to implement a bank in 8 months and reach 1 million customers in less than 1 year of operation
- Designed for no branches, no contact centres and no operations
- Seamless integration with Fintech state-of-the-art modern technology
- Lessons learned after the first 12 months of operations

Decoupling Core Banking from Digital Banking - Unleashing Innovation
14:50 - 15:05
Roy Zakka
Chief Executive Officer
Harnessing digital to transform the operating model to fend off margin erosion from efficient competitors
15:05 - 15:30
Vladimir Stasevich
Online Next Generation Products Head
Russian Federation

- Adopting a ‘Greenfield’ mind-set
- Engaging all functions and leaders to achieve outcomes
- Conviction-based leadership from the top

Questions and answers
15:30 - 15:35
Coffee break, networking and expert meetings
The evolution of leadership & culture: embracing agile
What good digital looks like: Emirates NBD case study
16:05 - 16:20
Shekhar Krishnamurthy
Emirates NBD
SVP & Head of Strategy, Retail Banking & Wealth Management
United Arab Emirates

- Emirates NBD’s digitization journey: from fixing the basics to re-imagining banking for the future
- Planning for multi-channel transformation
- Key success factors to winning at the digital moment-of-truth

Resetting the human capital model to emphasize agility and rapid learning
16:20 - 16:35
Steve Naude
Middle East and Africa Banking Lead
United Kingdom

- Integrating different disciplines and functions to work in nimble, mission-focused teams
- Shifting culture to focus on rapid learning
- Aligning incentives to promote collaboration and risk-taking
- Reskilling your way of building leadership talent and acquiring critical skills

Questions and answers
16:35 - 16:45
Closing remarks
End of the conference

Do you plan to attend with your team?  Good news, discounts apply for group registrations! 
Contact registration@efma.com now

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What delegates said at #EfmaCg16

"Excited of being on this Summit."

Charbel Bteish, Office Manager at the Retail Banking Division, Fransabank, Lebanon

What delegates said at #EfmaCg16

"A lot of interesting cases and inspirational ideas."

Antonella Indelicato, Head of Process and Lean Management, Credem Banca, Italy

What delegates said at #EfmaCg16

"Good panel of speakers. Good organisation. Good breakdown between private and affluent."

Horace Laudi, Executive Head BOV Centralised Operations, Bank of Valletta, Malta


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