SME Banking Summit

Conference
Vienna
13 to 14 June 2019

Event guide

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SME Banking Revolution: Business Ecosystems, Beyond Banking Offerings, Augmented Strategy


First held in 2004, the Efma SME Banking Summit has become a must-attend annual event that focuses on the challenges facing SMEs in the evolving retail financial services landscape. From 13-14 June, the 2019 Summit in Vienna will provide the perfect platform for Efma’s members to meet SME leaders and work together to define a strategy and roadmap for successful SME banking.

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In a world of cross-border business, SMEs have more complex financial needs than ever before. Banks are harnessing data to better understand their SME customers and creating innovative products and services to meet their unique requirements.

According to the Freelancing in America 2017 report by Freelancers Union & Upwork, the majority of the U.S. workforce will be freelancers by 2027. Moreover, the trend seems to be similar in other developed countries around the world led by Asia Pacific, Nordics, UK and is expanding across regions. Banks should therefore focus more on this segment and create an attractive value proposition for the whole micro segment. This trend will bring a huge number of unbanked entrepreneurs looking for financial business partners and they will definitely be looking far beyond traditional banking services. There will be millions of them with unique needs and priorities. Subsegmentation, targeting and a complex view of customers will make the difference.

Emerging neobank players

After a number of successful examples of market penetration by neobanks in retail financial services (Revolut, N26, Ant Financial and Monzo), the focus will shift to other segments, with SMEs and Micros at the top of the list. The augmented value propositions for SMEs of such players, with their specific capabilities and features, have already been launched in various markets in Europe, the U.S. and China (We Bank, GetPenta, Holvi, Ideabank and Kabbage) and will rapidly have a significant impact on traditional SME banking service providers.

It is becoming easier than ever before to find business financing as supply is gradually overtaking demand in a growing economy. Simplicity, speed and agility will become key for banking players in all areas - products, processes and customer relations. One of the fastest responses involves partnerships between banks and fintechs to pool their strengths and provide customers with additional services, beyond banking. Creating a network of such partnerships will enable banks to reach the ultimate business ecosystem status with beyond banking offerings, but this requires a new, augmented SME Banking strategy.

With the subtitle of SME Banking Revolution: Business Ecosystems, Beyond Banking Offerings, Augmented Strategy, the 2019 Efma SME Banking Summit will cover the following topics:

Use of AI and machine learning in SME banking
Non-financial, value-added services and freemium offers to boost loyalty and create new revenue streams
Bank + Fintech partnership success stories
Microfinancing, micro segment customers value proposition
Supply finance chain programmes
Reaching out to new customers from early stage start-ups: acquisition, retention and channels beyond banking
Designing new products and new ways of credit scoring
Subsegmentation and targeting - mobility, cashflow & payments, product bundling
Cross-functional approach:
        SME business owners as premium banking individual customers
        cross-selling opportunities for insurance products: pension plans, insurance product offerings
Global launch of Efma SME Banking Community Programme 2019/2020


And there's more... Increased knowledge & networking opportunities


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Get the most out of your time at SME Banking Summit with the Insurance Summit taking place in parallel, at the same venue!
Have a look on: www.efma.com/insurance19


Efma’s SME Banking Summit will provide an opportunity for banks to drive a renaissance in SME banking, so book your place now to ensure you stay ahead of the curve!

For more details, contact:

Jezabel.jpg (9 KB) Jezabel Chave
Event Manager
jezabel@efma.com
+33 1 47 42 52 72

Do you plan to attend with your team?  Good news, discounts apply for group registrations! 
Contact registration@efma.com now

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What delegates said at #EfmaSME18

“Educational. Connected. Sharing”

 Josephine Baliah, Head Client Experience Design, RMB South Africa, South Africa 

What delegates said at #EfmaSME18

“Well organized, good presentations.”

Christoforos Chatzopoulos, Director, Head of Business Banking & Retail Loans, NBG, Greece

 What delegates said at #EfmaSME18

“I found the event very interesting. Having the opportunity to see how other banks are doing their digital transformation in the SME area was of great value to benchmark our effort and find new opportunities or approaches to what we are doing right now.”

 Jose Antonio Wolff Reyes, Director of Digital Strategy, Grupo Bancolombia, Colombia

What delegates said at #EfmaSME18

“useful, brought interesting insights from a global perspective, both business and tech.”

Jaroslaw Lacki, Senior Strategy Manager, ING, Germany 

What delegates said at #EfmaSME18

“Has its values in terms of innovating ideas fit to these current times of change.”

Uzi Sasson, Senior Manager S.M.E Business Management, Leumi Bank Israel, Israel

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