Sales and Marketing Summit

Speaking Institutions:

#EfmaSMS16

Improving the customer experience, optimising sales process and developing strong onmnichannel and digital marketing strategies are expected to remain top priorities for retail financial institutions worldwide in 2016. Just like the 2015 summit, Efma’s 2016 Sales & Marketing Summit provides an ideal platform for organisations to discuss how they can achieve these aims and prepare for core sales and marketing challenges and opportunities with key industry players.

Sessions will also focus on helping banks to identify the tools they need to gain an increased understanding of their customers’ needs and expectations. For example, delegates will be able to evaluate how they can use technologies, such as big data, predictive analytics and customer relationship management systems, to target customers at the most opportune moment and boost cross- and up-sell opportunities.

Improving the sales via digital channels will also be a hot topic at the Sales & Marketing Summit. As customer expectations change and non-traditional players enter retail banking market, it’s becoming more important than ever for banks to promote their brand and services consistently across multiple channels, particularly digital. The conference will look at how banks can develop non-financial products and services and create more competitive pricing structures.

Social media has also become a key focus for many banks looking to connect with customers and market their brand in new ways, therefore the conference will explore how they can exploit sites such as Facebook and Twitter to their full potential.

Speakers and attendees will have the opportunity to discuss how to optimise sales processes and reporting across all channels, while ensuring regulatory compliance.

The Summit will address the following themes in parallel conferences:
• Customer experience
• Customer knowledge
• Marketing campaigns
• Offer & Pricing
• Sales optimisation