Efma Accenture Innovation Awards 2016

26 October 2016

Recognizing the best practices in the retail banking distribution and marketing arena are essential for the constant growth within the financial industry. The 4th Edition of the Efma–Accenture Distribution & Marketing Innovation Awards Ceremony brought hundreds of bankers from all over the world together to acknowledge, award and spread awareness by sharing the endless possibilities innovation bring to banking.

Over the past several months, 216 institutions from 61 countries submitted innovations that fit into eight categories (Customer Experience, Digital Marketing, Physical Distribution, Digital Distribution, Payments & Wallets, Salesforce & Change Management, Big Data, Analytics and Artificial Intelligence, Best New product or service) and posted them on the innovation portal. 467 innovations were submitted, and votes were casted to determine the best innovations, who are:

Customer Experience
Winner: Widiba2020: The first Banking Search Engine by Widiba

Silver: Blockchain Customer Repository by Crédit Mutuel Arkéa

Bronze: Happy Holidays by Axis Bank

Digital Marketing
Winner: PAPA Form-The World’s Most Entertaining Loan Application Form by Bank of Ayudhya

Silver: Instagram personal loan campaign by Fibabanka

Bronze: Turning the Bank into a “High Profiling Media“ by Intesa Sanpaolo

Physical Distribution
Winner: i-bank pass by National Bank of Greece

Silver: The upgraded humanoid robot “Pepper” by adding Watson technology by Mizuho Bank

Bronze: Urgent appointment, Tinder-style by Crédit Mutuel Arkéa

Digital Distribution
Winner: DBS Digibank – fully digital bank by DBS Bank India

Silver: ChatPay – Artificial Intelligence powered bot for financial services by Sterling Bank

Bronze: BankMobile by BankMobile

Payments & Wallets
Winner: International Payments (Blockchain) by Santander UK

Silver: smartPay by comdirect bank

Bronze: Wa! by RMW by BNP Paribas

Salesforce & Change Management
Winner: Sberbank Smart Management System by Sberbank

Silver: SEIok Evolution: our path towards excellence in customer experience by Intesa Sanpaolo

Bronze: HIPPO – Gamified Sales Platform by TEB

Big Data, Analytics and Artificial Intelligence
Winner: Dronn Agent: the virtual advisor by Alior Bank

Silver: BIA (Bradesco Inteligência Artificial) by Banco Bradesco

Bronze: Yellow Advice by CheBanca!

Best New product or service
Winner: KBC’s Digital Trade Chain application by KBC Bank

Silver: mAccountant – mBank’s Automated Accounting System by mBank

Bronze: Emirates NBD Fitness Account by Emirates NBD

Moreover, two additional awards were presented by the Innovation Award Committee to identify the Most Disruptive Innovations and banking’s Global Innovators. Attendees also participated in deciding the most disruptive innovations through the first-ever live voting process.

Most Disruptive Innovation
Winner: Open Banking from Original Bank by Banco Original

Silver: International Payments (Blockchain) by Santander UK

Bronze: Shyft by Standard Bank

Global Innovator
Winner: imaginPay by La Caixa

Silver: DBS Digibank – fully digital bank by DBS Bank India

Bronze: Beacon Marketing: A brand new Channel for a collaborative marketing between bank, SME’s and individuals by DenizBank

Congratulations to all of the winners and thank you for paving the way for banking with your innovations!





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