44th Efma Congress: Banking Transformation

27 to 28 October 2016

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Digital transformation is no longer an option for banks that want to succeed and grow, and they cannot afford to wait while others move forward. It is now a vital requirement and has already been embraced by many other industries. If banks fall behind, they risk losing their competitive edge - and their customers. New players are already entering the market.

However, digitisation also poses challenges. Banks are hampered by legacy systems, regulation and a traditional mindset. They need to become truly customer-centric organisations and building ecosystems that will enable them to develop business models that will keep up with the ever changing customer needs. Very few are currently succeeding, so how can these barriers be overcome? This year’s Congress will focus on the issues and some possible solutions and will be also featured with a session with the top awarded Fintechs from the global Efma Fintech Awards.

The main topics will include:

New business models
New strategies: more agile operating models with end-to-end digitised processes
New funding: the use of different financing solutions, such as crowd funding
New revenues: finding new revenue streams from digital channels

New players and other industries
Learning from others: what can banks learn from retailers, high-tech firms etc.?
Threat or opportunity: are Fintechs and telcos competitors or potential partners?
Emerging players: what are the key challenges posed by new market entrants?

Culture and organisation
A new mindset: dispensing with silos and developing a truly digital culture
Greater transparency: establishing a new culture of openness
New behaviour: changing employee attitudes and practices
New governance and HR models: engaging your top management to successfully drive innovation and new strategies internally

Customer centricity
A 360o customer view: enabling customers to use any channel at any time
Customer behaviour: better understanding leading to greater customer engagement
The customer journey: creating and following a digital transformation roadmap

Organisational flexibility
The need for greater agility: a more agile IT platform that supports transformation
Optimisation of the branch network: with new formats and new strategies
The threat of disintermediation: transforming challenges into opportunities

Collaboration: forming new digital teams within the bank
Co-operation: developing strategic partnerships with other organisations
Experimentation: exploring new technologies with a ‘test and learn’ approach

Removing regulatory inconsistencies: moving towards a digital single market
Local regulations: facing the challenge of different privacy and data protection rules
Cybersecurity: using digital technologies to counteract fraud and cyber crime

This conference should be of particular interest to ‘C’ Level bankers and senior executives from departments such as:

Digital Channels
Human Resources
Sales and Marketing

Study presentations at 44th Efma Congress:

Digital by design: Retail banks need new models for a new world, by Efma and A.T. Kearney

The 44th Efma Congress is part of a week-long series of events in Barcelona: the 'Best Efma Week'
This is the best opportunity to hear the latest trends in the industry, learn how big players adapt their strategies and undergo the transformation process and network with a large number of banking experts.

Spend your time wisely and attend 2 or 3 major events in only 1 trip to:

DISRUPT! Innovation Summit 24-25 October www.efma.com/innovation16
AWARD! Banking Awards Ceremony 26 October www.efma.com/bankinginnovations (FREE and reserved for financial institutions)
TRANSFORM! 44th Efma Congress 27-28 October www.efma.com/transformation16

Efma members, attend the whole week and you get an additional 25% discount
To register or get more info, take a look at the Best Efma Week flyer


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Jezabel Chave
Event Manager
+33 1 47 42 52 72

Get a feel of the 43rd Efma Congress:
Banking Transformation, with:
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Interested in sponsoring this event?

We offer you a wealth of opportunities:

  • Speaking slots to share your experience with a senior audience
  • Exhibition locations to develop relationships with your target market
  • Marketing visibility to improve your reputation within the industry

Take advantage of our affiliation with over a third of the world’s biggest banks!

For more info, please contact sponsorship@efma.com
or +33 1 47 42 52 72

We thank our partners