Trends in financial services marketing
The marketing function in financial services is changing - and fast. The rising use of digital channels in banking has transformed the way that many banks now interact with their customers, and how they market to them. But according to a recent Efma report, only 15% of banks surveyed have shown a high level of maturity across the key areas - covering data management, analytics, offer delivery and marketing process capability - required for executing an effective digital marketing strategy.
Attendees will get the chance to hear from speakers that are challenging traditional marketing conventions to find new ways of reaching and engaging with customers.
You will hear from prominent industry leaders and also we will share some of the findings from two recent Efma Think Tank sessions focused on marketing in an omni-channel environment, and looking at the bank from the customer's point of view.
Hot topics on the agenda include:
Trust and brand issues: strategies around customer engagement
Digital marketing and marketing capabilities in an omni-channel context
Moving from big data to smart data: social media initiatives and how to analyse structured and unstructured data about your customers
Product innovation and new marketing ideas
Efma recognises that it's important to look outside of our own industry to discover new ways of doing things, so we've invited speakers from some of the most well known companies in the world to explain how they're driving their own marketing strategies.
Confirmed Marketing Executive speakers include The Coca-Cola Company, Google, Harley-Davidson and Telefonica.
New formats to enable interactivity and networking
• Start-ups corner:
a handful of start-up companies will present their latest and greatest marketing innovations in just ten minutes each. They will be available for further information and discussion on their stands during breaks.
• Mini-survey onsite and debate/panel discussions:
a mini survey in real-time will be conducted during the conference. The results of this survey will provide context for an interactive debate on specific key issues.
• Sharing common issues:
a new concept based on small informal discussion groups, composed of participants who share an interest in specific issues. The members of these groups will meet at the beginning of the conference to define their learning needs and expectations and at the end of the conference to discuss takeaways.