SME Banking Revolution: Business Ecosystems, Beyond Banking Offerings, Augmented Strategy
First held in 2004, the Efma SME Banking Summit has become a must-attend annual event that focuses on the challenges facing SMEs in the evolving retail financial services landscape. From 13-14 June, the 2019 Summit in Vienna will provide the perfect platform for Efma’s members to meet SME leaders and work together to define a strategy and roadmap for successful SME banking.

In a world of cross-border business, SMEs have more complex financial needs than ever before. Banks are harnessing data to better understand their SME customers and creating innovative products and services to meet their unique requirements.

According to the Freelancing in America 2017 report by Freelancers Union & Upwork, the majority of the U.S. workforce will be freelancers by 2027. Moreover, the trend seems to be similar in other developed countries around the world led by Asia Pacific, Nordics, UK and is expanding across regions. Banks should therefore focus more on this segment and create an attractive value proposition for the whole micro segment. This trend will bring a huge number of unbanked entrepreneurs looking for financial business partners and they will definitely be looking far beyond traditional banking services. There will be millions of them with unique needs and priorities. Subsegmentation, targeting and a complex view of customers will make the difference.

Emerging neobank players

After a number of successful examples of market penetration by neobanks in retail financial services (Revolut, N26, Ant Financial and Monzo), the focus will shift to other segments, with SMEs and Micros at the top of the list. The augmented value propositions for SMEs of such players, with their specific capabilities and features, have already been launched in various markets in Europe, the U.S. and China (We Bank, GetPenta, Holvi, Ideabank and Kabbage) and will rapidly have a significant impact on traditional SME banking service providers.

It is becoming easier than ever before to find business financing as supply is gradually overtaking demand in a growing economy. Simplicity, speed and agility will become key for banking players in all areas - products, processes and customer relations. One of the fastest responses involves partnerships between banks and fintechs to pool their strengths and provide customers with additional services, beyond banking. Creating a network of such partnerships will enable banks to reach the ultimate business ecosystem status with beyond banking offerings, but this requires a new, augmented SME Banking strategy.

With the subtitle of SME Banking Revolution: Business Ecosystems, Beyond Banking Offerings, Augmented Strategy, the 2019 Efma SME Banking Summit will cover the following topics:

• Use of AI and machine learning in SME banking
• Non-financial, value-added services and freemium offers to boost loyalty and create new revenue streams
• Bank + Fintech partnership success stories
• Microfinancing, micro segment customers value proposition
• Supply finance chain programmes
• Reaching out to new customers from early stage start-ups: acquisition, retention and channels beyond banking
• Designing new products and new ways of credit scoring
• Subsegmentation and targeting - mobility, cashflow & payments, product bundling
• Cross-functional approach:
       • SME business owners as premium banking individual customers
       • cross-selling opportunities for insurance products: pension plans, insurance product offerings
• Global launch of Efma SME Banking Community Programme 2019/2020
And there's more... Increased knowledge & networking opportunities
Get the most out of your time at SME Banking Summit with the Insurance Summit taking place in parallel, at the same venue!
Have a look on: www.efma.com/insurance19
Efma’s SME Banking Summit will provide an opportunity for banks to drive a renaissance in SME banking, so book your place now to ensure you stay ahead of the curve!

Speaker presentations

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Speaking Institutions

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Marcus O'Toole
Marcus O'Toole Mastercard
VP Head Small Business Segment Solutions Europe
Gorkem Cokcetin
Gorkem Cokcetin ORACLE
Senior Advisor for Fintech Engagement and Innovation. Expert and Connecting the dots officer. Trainer for Fintech Engagement & Digital banking
Malin Ringdahl
Malin Ringdahl PE Accounting
Chief Growth Officer
Jack De Mooij
Jack De Mooij ING Bank
Tribe SE, Micro, SME and MidCorp, Product Area Lead
Evgeny Kolbin
Evgeny Kolbin Sberbank
Vice-president, Director of Digital Corporate Bank Division Head at Sberbank of Russia
Jason Storsley
Jason Storsley Royal Bank of Canada
Vice President, Small Business
Carlos Ortega Bedmar
Carlos Ortega Bedmar Santander
Head of Strategy& Projects SMEs. Santander España
Christoph Titze
Christoph Titze Erste Bank der österreichischen Sparkassen
Head Business Development Corporate
Alexander Kickinger
Alexander Kickinger ERSTE GROUP
Head of Digital & Open Banking
Bob van Heumen
Bob van Heumen Backbase
Head of Business Development
Neil Evans
Neil Evans OakNorth
Head of Credit Risk
Fredrik Ljungblad
Fredrik Ljungblad SEB Bank (Sweden)
Segmentmanager SME, Corporate Market SEB
Jamie Devlin
Jamie Devlin Revolut
Head of Business Development & Partnerships, Product Owner
Sibylle Strack
Sibylle Strack Kontist
Tamás Erni
Tamás Erni Loxon Solutions
Managing partner
Katalin Kauzli
Katalin Kauzli PartnerHub Zrt - Charlie India
Co-founder, Business Development Director
M. Mudassar Aqil
M. Mudassar Aqil Telenor Microfinance Bank
Chief Executive Officer
Mahdi Kilani
Mahdi Kilani Abu Dhabi Islamic Bank
Head of Business Banking
Gergely Tyukodi
Gergely Tyukodi OTP Bank
Managing Director OTP eBIZ
Michal Ulicny
Michal Ulicny eBay
Global Business Strategy
Meaghan Johnson
Meaghan Johnson Efma
Senior Advisor
Thomas Bisonga
Thomas Bisonga Stanbic Bank Kenya
Executive, Head of Business Banking
Jorge Herrando
Jorge Herrando Santander
Digital transformation for SMEs Group VP
Møyfrid Risdal
Møyfrid Risdal SpareBank 1 SR-Bank
Senior Project Manager
Clemens Mueller
Clemens Mueller ERSTE GROUP
Executive Assistant to Board
Pascale Devriese
Pascale Devriese BNL Gruppo BNP Paribas
Head of Digital Offering Small Business for the Operational Entity BNL (BNPP Group)
Bela Ver
Bela Ver Appello
Nikoloz Kurdiani
Nikoloz Kurdiani TBC Bank
Deputy CEO
Ivan Radnai
Ivan Radnai NLB Group
General Manager – Strategy and Business Development
Lukas Dzuroska
Lukas Dzuroska Efma
Head of Communities and Global SME Banking Lead
Stergios Zlatanos
Stergios Zlatanos Piraeus Bank
Director, Small Business Segment
Boris Dyakonov
Boris Dyakonov Tochka Bank
CEO, Senior VP at Tochka Bank Russia & Anna Bank UK
Slavoljub Dordevic
Slavoljub Dordevic
Head Consumer & Small Business Banking
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