Join Efma's online series of 2 episodes on 16th & 17th March 2021 at 11.00 Dubaï time | 8.00 CET | 15.00 SGT
In this time of uncertainty, Efma has adjusted itself to better serve its members and community. We have transformed our flagship event held in Dubai every year in to an online series of 2 episodes.  
During these two days, global and regional leaders will give in-depth presentations and renowned experts will showcase the significance of data and how to avoid breach in order to serve your customer better, how the payment industry has transformed and how the use of cash is declining at the rapid pace and what that means for the financial industry. And how platformication is changing the game and open banking is becoming necessary for partnerships to flourish. SME is and has always been the game changer, they remain crucial for any economy, so how banks are adapting to their evolved needs. What initiatives successful players have taken in order to adjust in this new normal kind of scenario?
The event will be dedicated to addressing the most pressing issues the financial industry is facing today:
- How the crisis has changed banking from board level strategy to bottom-line focus on innovation 
- Handling data and workforce while making smart technology choices 
- A new generation of business models and payment offerings 
- Transforming business strategies to service SME customers to gain competitive advantage 
- Creating marketplaces by leveraging open banking and strategic partnerships 
- Banks + Fintechs: Keys to a successful collaboration
Join Efma's online series of 2 episodeson 16th & 17th March 2021 at 11.00 Dubaï time | 8.00 CET | 15.00 SGT

Speaking Institutions

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John Berry
John Berry Efma
Fahim uz Zaman
Fahim uz Zaman Efma
General Manager, Middle East & Africa
Halil Ozcan
Halil Ozcan TEB Türk Ekonomi Bankası
Digital Banking Director
Syed Asif Shah
Syed Asif Shah Central Depository Company of Pakistan (CDC)
Chief Information Officer
Gürhan Çam
Gürhan Çam DenizBank
Founder CEO of Neohub, DenizBank's fintech subsidiary
Ahmed Issa
Ahmed Issa Commercial International Bank
Chief Executive Officer of Retail Banking and a Member of the Board’s Management Committee
Frederic de Melker
Frederic de Melker Rakbank
Managing Director Personal Banking
Jenine Zachar
Jenine Zachar Standard Bank
Head: Enterprise & Direct Banking Propositions
Ramana Kumar
Ramana Kumar First Abu Dhabi Bank (FAB)
EVP - Head of Payments & Digital Banking PBG
Deepak Sharma
Deepak Sharma Kotak Mahindra Bank
President & CDO
Philip King
Philip King Abu Dhabi Islamic Bank
Global Head of Retail Banking
Subroto Som
Subroto Som Mashreq Bank
Senior Executive Vice President, Group Head of Retail Banking
Amit Kurseja
Amit Kurseja Amazon
Head of Online Merchants, Amazon Pay
Jocelyne Chahwan
Jocelyne Chahwan Blom Bank
Deputy CEO - Head of Retail Banking
Adel Hameed
Adel Hameed PayTabs
SVP - Global Customer Success
Dinesh Sharma
Dinesh Sharma Citibank UAE
Managing Director & CEO Consumer Bank - Middle East
Ramzi Saboury
Ramzi Saboury Areeba
Chief Commercial Officer
Raja Al Mazrouei
Raja Al Mazrouei Fintech Hive
Executive Vice President
Amit Malhotra
Amit Malhotra Commercial Bank of Dubai
General Manager - Personal Banking Group
David Barton-Grimley
David Barton-Grimley Capgemini Invent
Director - Inventive Banking Lead
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