About the Forum

It's not new that financial institutions need to challenge themselves to stay relevant, as the consumers are gradually becoming more selective in their economic decisions. But in a world of constant and rapid evolution, what are the opportunities that you need to focus on, and that will remain relevant in the future? 

As a catalyst for this journey, Efma is creating the REINVENT FORUM, a platform for financial institutions across the world to discourse the key challenges the market is facing right now and build on the opportunities of tomorrow. 



Practical information


Via Tortona 35

You can book your room HERE


The Reinvent Forum will begin with a welcome coffee on Thursday 16th June 2022 at 8.00 CET and will end on Friday 17th June 2022 at 16.00 CET.


All sessions will be held in English.

Site visits

Join us for UniCredit Tower and IBM Garage Lab guided tours on 17th June 2022. More information will be available at the Welcome desk during the conference.


Sérgio Magalhães
Director Digital Transformation
Nicolas Filatieff
Nicolas Filatieff Numberly
Managing Director
Yves Blavet
Yves Blavet Société Générale
Open Banking Director, Group Innovation Department
Benoit Ranini
Benoit Ranini TNP Consultants
Jenine Zachar
Jenine Zachar Standard Bank
Head: Enterprise & Direct Banking Propositions
Wim Geukens
Wim Geukens VeriPark
General Manager
Barbara Tamburini
Barbara Tamburini UniCredit Group
Head of Retail Italy
Clotilde Bouchet
Clotilde Bouchet CRSF
Jean-Marc Pailhol
Jean-Marc Pailhol Allianz SE
Allianz Partners Board member & GSP Chief Officer
Manuel Cantalapiedra
Manuel Cantalapiedra Santander
Chief Innovation Officer
Lukas Dzuroska
Lukas Dzuroska Efma
Head of Communities and Global SME Banking Lead
John Berry
John Berry Efma
Silvia Benzi
Head of Strategy, Sustainability & IR
Michał Wierucki
Michał Wierucki mBank
Key Account Director
Michele Tanzi
Michele Tanzi Objectway
Director - Client & Delivery Management
Maurice Lisi
Maurice Lisi Intesa Sanpaolo
Head of Multichannel & Customer Experience
Roberto Ferrari
Roberto Ferrari Efma
Future Innovation Community Lead
Barbora Ruscin
Barbora Ruscin Tatra Banka
Chief Experience Officer
Yvonne Holmes
Yvonne Holmes Allied Irish Banks
Chief Sustainability Officer
Chris Forrest
Chris Forrest Barclays
Head of SME UK
Héloïse Beldico-Pachot
Héloïse Beldico-Pachot Ma French Bank
Chief Marketing Officer
Andrea Tessera
Andrea Tessera Banca Sella
Head of Banking as a Service
Jürgen von der Lehr
Jürgen von der Lehr ING Bank Deutschland
CoE Lead Strategy & Sustainability
Fahed Mekouar
Fahed Mekouar Banque Centrale Populaire (Morocco)
EVP Retail and Very Small Business Banking
Ovidiu Oanca
Ovidiu Oanca Banca Transilvania
Market Solution Director
Cat Haines
Cat Haines EY
Andra Altoa
Andra Altoa SEB Pank
Head of Strategy and Customer Insights
Philippe Van Fraechem
Philippe Van Fraechem Efma
Regional Director
Ken Burke
Ken Burke -
Experienced Senior Financial Services Executive, Efma SME Banking Community Chairman & Expert Advisor
Olivier Jamault
Olivier Jamault Capgemini
Innovation Leader
Elena Stoian
Elena Stoian Banca Transilvania
Head Of Business Analysis
Giovanni Lucini
Giovanni Lucini BCG
Partner & Associate Director
Marc Caparros
Marc Caparros CaixaBank
UX Director
Francisco Aranda
Francisco Aranda Banco Bradesco
Strategic Planning Director
Vera Economou
ESG Group Competence Center Lead
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Site visit UniCredit Tower

Join us for UniCredit Tower guided tour on 17th June 2022

  • 30 minutes Guided tour
  • Guests will be divided into two groups of about 10-15 people
  • Visitors will be able to admire the view from the windows on the 24th floor
  • 2nd-floor visit, which houses a particular meeting area called the Tree House
  • An Extraordinary experience for guests as the Palace is normally closed to the public and is only open once a year 

UniCredit Tower

About UniCredit Tower

UniCredit Tower is part of the Porta Nuova - Garibaldi district, the largest urban redevelopment project ever carried out in the center of Milan and among the main ones at the European level: over 290,000 square meters.

Unicredit Tower, the tallest skyscraper of the entire Porta Nuova project, with its 31 floors for 231 meters of height, of which 85 meters of the sculptural spire (the "Spire") in steel and helical and tapered glass, represents the highest building not only in Milan, but in Italy.

Site visit IBM Garage

Join us for IBM Garage guided tour on 17th June 2022

  • 30 minutes guided tour

IBM Garage

IBM Garage in Milan: Driving cultural and cloud innovation in Italy

IBM Garage Milan is located in a brand-new IBM Studios where clients will have unprecedented access to the full spectrum of IBM services and support.

Why attend?

Panel discussion


Maximizing the business outcomes through collaboration

Case study


Translating the customer mindset into the service offer

Spotlight session


The European Fintechs to watch



Efma communities collaboration and discussion sessions

Site visit


Onsite learning experience in financial hub in Milan 

Tech debate


Banks entering the crypto world

Special thanks





Speaking Institutions

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Registration information

The registration fee covers participation in the Reinvent Forum, documents, lunches and coffee breaks.

Registration fees must be paid in full prior to the event. Efma reserves the right to refuse entry to any delegate who has not paid his or her invoice prior to the event. The event is reserved for top-level bankers and space is limited. Please note that the organisers reserve the right to refuse some applicants.


Regular ticket

  • €750 for members
  • €1,500 for non-members
Any questions?
Kristina Potocakova
Kristina Potocakova Efma
Head of Events

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