The re-shaping of distribution models for retail banks, linked to the increasing demand for hyper-personalised services is driving a new age in banking-as-a-service models. It is estimated that mobile banking has increased by 30% worldwide with HSBC recently announcing that 96% of UK transactions were made digitally. The stampede by banking customers to online channels has brought with it a series of challenges and opportunities. In addition, the low-interest-rate environment has driven a sense of urgency within Financial Services players to accelerate technology-enabled initiatives to reduce both the cost to acquire and the cost to serve customers.
The market landscape demands newer digital products and services provided by organisations who build a culture of innovation and put hyper-personalised services for their clients at the core.
Join us as we will explore:
- How hyper-personalisation is going to be a growth driver
- How personalisation can help increase customer value with differentiated brand propositions
- The evolution of platform-based business models in financial services