Unleashing hidden SMEs in a mass-market portfolio
Once all the issues caused by covid pandemic will be solved, the question is where to focus on in order to enhance and leverage on a complex SME banking strategy. We believe that one of the focus areas should go to the clients that have not found their place in a bank yet as they haven’t been served properly. SMEs that are hiding their identity because of cheaper and easier banking transactions through their personal banking account are exactly the ones we have in mind. Based on our research, these customers creates in some cases 10-20% of all your SME banking clients and the number is expected to grow.
Let’s have a look at the current state and best practices in identifying, targetting, and transforming these clients into your future pillars of SME Banking.
With our partners Mastercard and Nomanini and a few of you, we believe to hit exactly the right angle on the future strategy.