Unleashing hidden SMEs in a mass-market portfolio

Once all the issues caused by covid pandemic will be solved, the question is where to focus on in order to enhance and leverage on a complex SME banking strategy. We believe that one of the focus areas should go to the clients that have not found their place in a bank yet as they haven’t been served properly. SMEs that are hiding their identity because of cheaper and easier banking transactions through their personal banking account are exactly the ones we have in mind. Based on our research, these customers creates in some cases 10-20% of all your SME banking clients and the number is expected to grow.

Let’s have a look at the current state and best practices in identifying, targetting, and transforming these clients into your future pillars of SME Banking.

With our partners Mastercard and Nomanini and a few of you, we believe to hit exactly the right angle on the future strategy.

Speaking Institutions


Rodrigo Malzyner
Rodrigo Malzyner Mastercard
Global Small and Medium Enterprises, Core Solutions Lead
Ken Burke
Ken Burke -
Experienced Senior Financial Services Executive, Efma SME Banking Community Chairman & Expert Advisor
Angelos-Christoforos Chatzopoulos
Angelos-Christoforos Chatzopoulos National Bank of Greece
Director, Head of Business Banking & Retail Loans
Jesse Weinberg
Jesse Weinberg First National Bank - FNB (South Africa)
Head of SME
Rupal Shah
Rupal Shah Nomanini
Head of StockNow
Nigel Cowling
Nigel Cowling FINCA Impact Finance
Global Lead for Business Transformation
Lukas Dzuroska
Lukas Dzuroska Efma
Head of Communities and Global SME Banking Lead
Don Ludlow
Don Ludlow RBC
VP Small Business


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Any questions?
Miroslava Tokarova
Miroslava Tokarova Efma
Online Events Specialist

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