Efma Business Academy
& Advisory (EBA)

Sharing knowledge to innovate & transform

EBA delivers impactful learning experiences and advisory services incorporating insightful knowledge, case studies/best practices, and live testimonials from practitioners.

EBA helps financial institutions manage successful transformations, in partnership with leading professional industry experts and educational organizations.

What we offer


Masterclass Academy

  • Reskill/upskill people, develop new competences
  • Discover competitive and innovative solutions in specific fields
  • Learn about customer experience management, innovation, AI, CRM
  • Many others
  • Learn from renowned practitioners



  • Envision the future
  • Formulate a strategic review
  • Support in creating solutions
  • Inspiration and good practices in all retail financial services areas


Leadership & coaching Academy

  • Leadership and corporate culture development
  • Leadership in the digital age
  • Creating high-performance, low stress teams
  • Coaching style for management teams


In-house conferences

  • Unique exclusive event for your institution only
  • Inspiration in all retail financial services area
  • A conference either online or in your premises
  • Program and format following your requirements

Our expertise

Our experts and partners

George Beatty

Innovative Payments

Paul Berry

Performance excellence

Gorkem Cokcetin

Fintech Engagement and Innovation

Emel Çuhacı

Behavorial & Cognitive Science

Carlo Giugovaz

Fintech Collaboriation & Innovation

Raphaël Goué

Consumer Finance

Meaghan Johnson

Customer Journey

Michael Lor

Business Transformation

Tsukasa Makino

AI and Robotics, Innovation in Insurance

Rudradeb Mitra

AI and Machine Learning

Eric Morin

Fintech & Open Banking

Yvon Moysan

Open Banking, Digital Marketing, Digital Banking, Big Data

Meral Ahu Ozcan Karageyim

Digital Marketing & Social Media

Joep Paemen

CX Innovation, Design Thinking

Michael Ruckman

Digital Transformation, Customer Experience

Therese Torris


Sandy Vaci

Sales Management

René van der Poel

Bancassurance and Insurance

Urszula Wysocka

Bank branches transformation

What people say about the iniative

It was very great experience to organize our “InnovationDay19” event in collaboration with Efma. Efma helped us to tailor this event by facilitating on-site professional speakers and bankers which have the same positioning in other regional markets. At the end, we had a rich session thanks to Efma involvement with much positive feedbacks from the audience.

We asked Efma to help us understand the value proposition of other banks in the SME field. The result was a perfectly organized trip that enabled us to learn first-hand about our topics of interest. The trip was very insightful and we thank the Efma team for that.

They have trusted us

Financial institutions can collaborate to learn best practices from the most innovative ecosystems.

ING icon N26 icon Santander icon DBS icon Credem icon Alliance icon mBank icon Stanbic icon alliance icon krungsgrsi icon

Meet the team