Efma feature
Banco Bradesco: engaging with Millennials
06 July 2020
Newest edition of Efma’s Champion Series looks at the Brazilian bank and its innovative approach to marketing.

Efma feature
Bank Pekao introduces impressive new application for kids
29 June 2020
The Polish bank is creating a financial and educational ecosystem for families.

Efma feature
CaixaBank relaunches imagin as a digital services and lifestyle platform for 2.6 million young people
17 June 2020
The new imagin offers financial and non-financial products, featuring digital content and experiences. Unlike the current model, relationships with users…

Efma feature
ZELF: Account creation and card issuance in 30 seconds
11 June 2020
Elliot Goykhman, Founder and CEO of ZELF, explained to Efma's Boris Plantier how his neobank is specifically designed for Gen Z.

NatWest launches an educational video game for children
15 May 2020
New research from NatWest shows the emergence of ‘game-ducation’, as video games are now seen as effective tools for educating children on…

P.F.C. launches a children’s spending card
17 April 2020
The fast-growing Swedish fintech app is introducing a new money management feature aimed at children and youngsters under the age of 18 and their parents.

62% of millennials would put pet's health before their own
23 December 2019
Putting Fido first. HealthPocket, a free information source designed to help consumers find medical coverage released results of a millennial health insurance…

Efma feature
Fintech Friday: Xaalys
13 December 2019
Xaalys is developing financial literacy among French youth. Its founder, Diana Brondel, spoke with Efma’s Boris Plantier about the neobank’s…

Zelle and EVERFI partner on digital financial literacy programs for high school students
18 November 2019
Early Warning Services, the company behind the popular Zelle payments network, announced a partnership with EVERFI, the leading social impact education…

Commercial Bank of Qatar launches a digital banking service for young customers
08 October 2019
As part its commitment to improving financial awareness and competence, Commercial Bank has launched a unique and exclusive service for Qatari citizens…

Efma articles

Keep abreast of the latest initiatives and trends in the retail financial services industry.

Efma members are able to access news, articles, interviews, reports and case studies online, via the device of their choosing.

The data, which is regularly updated and supplemented with executive interviews and articles authored by industry experts, also provides an insight into new products, technologies, operational and customer service innovations.

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