Articles


Efma feature
Retail banking trend #4: Give back to people
10 July 2019
FinTech is seemingly everywhere – from chatbots proactively engaging customers with sales proposals to new, algorithm-based personal financial management…


Feature
Friction: the multi-trillion dollar problem
24 May 2019
According to science-based business expert Roger Dooley, $3 trillion is wasted every year in the United States due to ‘friction’. In his new…


News
Mastercard enables banks and merchants to rapidly innovate with new digital platform
15 May 2019
Mastercard introduced the Mastercard Innovation Engine, an API based digital platform that enables issuers and merchants a simplified path to rapidly…


News
Bank with Liv. and win an island in unique campaign
24 April 2019
Liv., the digital-only lifestyle bank by Emirates NBD has announced an exciting new promotion, offering one lucky customer the chance to win his or her…


News
STASH launches stock-back
15 March 2019
Banking services, in partnership with Green Dot Bank, now available to everyone through STASH platform offering zero overdraft, no monthly debit maintenance…


News
American Express acquires LoungeBuddy
11 March 2019
American Express announced it will acquire LoungeBuddy, a digital platform that enables travelers to discover, book and access airport lounges worldwide.…


News
Emirates NBD and Emirates Skywards define new standards for loyalty in UAE
18 December 2018
Emirates NBD and Emirates Skywards, the loyalty programme of Emirates and flydubai today launched the Emirates NBD Skywards Savings Account and Visa Debit…


News
Standard Bank allows customers to convert bank charges into airtime or data
13 December 2018
In a further move to cement its position as an integrated financial services organisation offering exceptional value, Standard Bank is entering the airtime…


News
CIBC completes definitive agreements with Air Canada
29 November 2018
CIBC confirmed that it has signed agreements with Air Canada securing its participation in Air Canada's new loyalty program, conditional upon completion…


News
Bank of America introduces My Rewards
28 September 2018
Bank of America announces the launch of My Rewards – a single, convenient dashboard that allows clients to see and manage all of their rewards across…

Efma articles


Keep abreast of the latest initiatives and trends in the retail financial services industry.

Efma members are able to access news, articles, interviews, reports and case studies online, via the device of their choosing.

The data, which is regularly updated and supplemented with executive interviews and articles authored by industry experts, also provides an insight into new products, technologies, operational and customer service innovations.

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