Efma articles

Wells Fargo testing bot for messenger featuring new customer service experiences
20 April 2017
Pilot designed to evaluate how automated chat experience can assist customers.

OCBC Bank launches first artificial intelligence-powered home and renovation loan specialist
13 April 2017
Without redirecting consumers, the chatbot – equipped with a TDSR calculator – can accurately answer commonly-asked questions regarding home…

Bankers believe artificial intelligence is key to creating a more-human customer experience
28 March 2017
Accenture Banking Technology Vision 2017 finds that bankers believe AI will revolutionize the way banks gather information and interact with customers.

Efma feature
Innovation of the month: Tips in Sberbank Online
13 March 2017
Efma’s innovation of the month award for March goes to Sberbank for its artificial intelligence based service called Tips. Sergey Komarov, the bank’s…

OCBC Bank is first bank in Southeast Asia to pilot robo-advisory service
10 March 2017
OCBC Bank, a leader in digital wealth management services, has become the first bank in Southeast Asia to pilot a robo-advisory service. Time starved…

YES BANK to introduce AI-powered Chatbots for instant loan offering
07 February 2017
India’s YES BANK has partnered with bot platform Gupshup to launch ‘YES mPower’ - a banking chat bot for its loan products which is…

Banker's view
How to generate customer value with robotics
23 January 2017
Rajnish Khare, head of digital transformation at ‎HDFC Bank, says that robotics and AI will have a major part to play in the future of retail financial…

Efma feature
Innovation of the month: Mashreq Chat Banking
12 January 2017
UAE bank enhances the customer experience through use of artificial intelligence.

Banker's view
Alior Bank: Bringing virtual agents to banking
22 December 2016
Monika Reczek, R&D team manager at Alior Bank, shares the secrets behind the Polish bank’s new Dronn project, which won the Big Data, Analytics…

How AI will shape the future of insurance
21 December 2016
Ahead of her presentation at Efma’s upcoming Insurance Summit, Monika Schulze, global head of marketing at Zurich Insurance, tells us why artificial…

Efma articles

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The data, which is regularly updated and supplemented with executive interviews and articles authored by industry experts, also provides an insight into new products, technologies, operational and customer service innovations.