Efma articles


Efma feature
Innovation of the month: Tips in Sberbank Online
13 March 2017
Efma’s innovation of the month award for March goes to Sberbank for its artificial intelligence based service called Tips. Sergey Komarov, the bank’s…


Banker's view
Sberbank: Smart employee management
02 January 2017
Alexander Torbakhov, Deputy CEO at Sberbank shares why the Russian bank won the Salesforce Change Management award for its Smart Management…


Efma feature
Sberbank named Salesforce Change Management category winner at Efma Accenture Global Distribution & Marketing Innovation Awards
10 November 2016
Sberbank in Russia has won the Salesforce Change Management award at the fourth annual Efma Accenture Global Distribution & Marketing Innovation Awards…


Efma feature
An SME app that’s effortless to use
28 June 2016
Since its launch in 2009, Tochka Bank’s SME app has witnessed remarkable success. Boris Dyakonov, CEO and Co-founder of the bank tells us more.


Banker's view
From startup to success: Touch Bank’s first year in operation
18 March 2016
Touch Bank’s CEO Andrei Kozliar tells us about the success the bank has achieved to date and outlines how he expects financial services to evolve in the…


News
First wholly digital bank launches in Russia
05 August 2015
OTP Bank has launched Touch Bank, the first digital-only bank in Russia.


Interview
A banking ecosystem evolution
14 April 2015
New players in the banking industry are driving forward innovation, but banks don’t necessarily have to see them as a threat; they can partner with them,…


News
MasterCard launches contactless payment for St. Petersburg Metro
03 February 2015
New system first of its kind to be used on a Russian subway system.


News
Contactless payments come to Russia
04 July 2014
Russian Standard Bank, Samsung Electronics and MasterCard have announced the commercial launch of a contactless payment service on some flagship NFC-enabled…


Efma feature
Alfa-Bank: My Rules
01 May 2014

Efma articles


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Efma members are able to access news, articles, interviews, reports and case studies online, via the device of their choosing.

The data, which is regularly updated and supplemented with executive interviews and articles authored by industry experts, also provides an insight into new products, technologies, operational and customer service innovations.