Efma articles

Banker's view
Six mobile trends impacting financial services
27 November 2017
Ilya Mesheryakov, head of mobile products at Yandex.Money, outlines six key mobile trends that are making a mark in the retail financial services industry…

Yandex.Money to enable online payment for gas with an app
13 November 2017
Yandex.Money, Russia’s leading online payment service, released a new application Yandex.Gas. The app allows drivers to pay for fuel remotely without…

Innovation of the month
Insurance Innovation of the month: Protectiq.com
08 November 2017
Efma’s insurance innovation of the month award for November goes to Sberbank Insurance for Protectiq.com, an accessible P2P critical illness insurance…

Banker's view
The secret to digital success in Russia
26 July 2017
Max Yanpolsky, senior vice president for Business Development and Digital at Otkritie Bank, tells Efma how Russia’s fourth largest bank has become…

Sberbank introduces new cost management system
31 March 2017
Russian bank makes significant savings across the board thanks to new solution.

Innovation of the month
Innovation of the month: Tips in Sberbank Online
13 March 2017
Efma’s innovation of the month award for March goes to Sberbank for its artificial intelligence based service called Tips. Sergey Komarov, the bank’s…

Banker's view
Sberbank: Smart employee management
02 January 2017
Alexander Torbakhov, Deputy CEO at Sberbank shares why the Russian bank won the Salesforce Change Management award for its Smart Management…

Efma feature
Sberbank named Salesforce Change Management category winner at Efma Accenture Global Distribution & Marketing Innovation Awards
10 November 2016
Sberbank in Russia has won the Salesforce Change Management award at the fourth annual Efma Accenture Global Distribution & Marketing Innovation Awards…

Efma feature
An SME app that’s effortless to use
28 June 2016
Since its launch in 2009, Tochka Bank’s SME app has witnessed remarkable success. Boris Dyakonov, CEO and Co-founder of the bank tells us more.

Banker's view
From startup to success: Touch Bank’s first year in operation
18 March 2016
Touch Bank’s CEO Andrei Kozliar tells us about the success the bank has achieved to date and outlines how he expects financial services to evolve in the…

Efma articles

Keep abreast of the latest initiatives and trends in the retail financial services industry.

Efma members are able to access news, articles, interviews, reports and case studies online, via the device of their choosing.

The data, which is regularly updated and supplemented with executive interviews and articles authored by industry experts, also provides an insight into new products, technologies, operational and customer service innovations.