Efma articles

Video feature
Facilitating open banking in Canada
13 September 2017
Visitors to Efma’s learning expedition in Toronto will be welcomed by Canadian fintech Flinks. In an interview with Efma, Eric Morin, vice president…

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RBC adds an AI tool to its app
31 August 2017
New capabilities enabled by artificial intelligence help clients automatically track spending and fast-track savings.

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Efma learning expedition heads to Toronto
30 August 2017
Canada’s innovative financial industry will be in the spotlight as Efma’s learning expedition heads to Toronto on 25-28 September.

Scotiabank's innovative digital savings account
28 August 2017
Scotiabank introduced Canadians to a whole new way to save with the launch of the Scotiabank MomentumPLUS Savings Account (patent pending). The innovative…

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RBC helps Canadians keep score
25 August 2017
RBC introduces free credit scores and first digital simulator in Canada to help Canadians understand their credit.

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CIBC launches new direct banking brand through Simplii Financial
24 August 2017
CIBC announced plans to launch Simplii Financial, a new direct banking brand for clients who want no-fee daily banking through online, mobile and telephone…

Video feature
Royal Bank of Canada: Making a success of video banking
29 June 2017
Claude DeMone tells Efma about Royal Bank of Canada’s new video banking service for small business customers at its recent Distribution Summit.

CIBC introduces free mobile credit score for clients
07 June 2017
To help clients build a better understanding of their overall financial well-being, CIBC is  working with leading fintech Borrowell and Equifax Canada…

The influence of women on building the family legacy
19 May 2017
A new study from RBC Wealth Management highlights the powerful impact women have on family wealth and its transfer to the next generation.

Communitech Data Hub opens its doors with founding partner CIBC
12 May 2017
Communitech officially launched the Communitech Data Hub with founding partners CIBC, City of Waterloo and Quantum Valley Investments. Located in Uptown…

Efma articles

Keep abreast of the latest initiatives and trends in the retail financial services industry.

Efma members are able to access news, articles, interviews, reports and case studies online, via the device of their choosing.

The data, which is regularly updated and supplemented with executive interviews and articles authored by industry experts, also provides an insight into new products, technologies, operational and customer service innovations.