New digital customer interview part of Nationwide's life insurance
10 July 2019
Nationwide now has a new digital customer interview that is a key component of a multi-year investment designed to transform, enhance and simplify its…

Desjardins introduces a strategic $45 million fintech investment pool
11 June 2019
Desjardins announced a new fintech investment pool to support businesses that use innovative operational, technological or economic models to address…

Manulife transforming the Group Benefits experience in Canada
06 June 2019
Employee benefits plans have changed very little in recent years and Manulife — which serves one in three Canadians and is one of the largest benefits…

Bank Leumi, CIBC and National Australia Bank launch fintech collaboration portal
02 June 2019
As part of an international banking alliance, Bank Leumi of Israel, CIBC and National Australia Bank introduced Global Alliance Fintech Link, a global…

RBC MyAdvisor connects 1 million Canadians to a plan and live advisors
28 May 2019
Canadians seeking more control of their financial future are making it clear they want the best of both worlds – digital with a human touch. As…

HSBC opens global data & innovation lab in Toronto
28 May 2019
After a global search, HSBC has opened its Global Data & Innovation Lab in Toronto, Canada citing the city’s interest, investment and development…

Wealthsimple raises $100M from Allianz X and power financial group of companies
23 May 2019
The company behind Canada's leading online investing service and first commission-free trading app has raised a $100 million investment…

Efma feature
CIBC unveils platform for SMEs that integrates banking, accounting and payroll
14 May 2019
CIBC unveiled a first-of-its-kind banking platform in Canada designed to help small and medium-sized businesses run and grow their companies. Called CIBC…

American Express digitizes Cardmember offers with launch of Amex Offers
10 May 2019
American Express Canada is excited to announce the launch of Amex Offers, a new digital platform that connects Cardmembers to tailored in-store and online…

Verified.Me is now available for Canadian consumers of select financial institutions
03 May 2019
SecureKey Technologies, a leading provider of federated identity and authentication solutions, announced that its digital identity network, Verified.Me,…

Efma articles

Keep abreast of the latest initiatives and trends in the retail financial services industry.

Efma members are able to access news, articles, interviews, reports and case studies online, via the device of their choosing.

The data, which is regularly updated and supplemented with executive interviews and articles authored by industry experts, also provides an insight into new products, technologies, operational and customer service innovations.