La Parisienne Assurances becomes Wakam
In changing its name to Wakam, La Parisienne Assurances is updating its brand identity to align with the significant transformation that the company has undergone over the last few years and its ambitions for international development. The insurance company, created in Paris in 1829 and taken over by Olivier Jaillon and shareholders in 2000, has seen an exceptional performance on its original model, positioned between the traditional insurance and new Fintech markets.
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