Banking Innovation of the Month: Save as you Spend by Garanti BBVA

Innovation of the month

19 March 2020

Efma-Accenture’s Banking Innovation of the Month award for March 2020 goes to Garanti BBVA in Turkey for “Save as you Spend” feature.

As Garanti BBVA in Turkey looked at how it could continue to deliver innovative features for its customers, it recognized two important trends. First, the popularity of credit cards in the country. In Turkey, a majority of customers use credit cards for the bulk of their purchases. Second, the bank noticed how frequently its customers were looking for content on “How to save”. So Garanti BBVA set out to develop a feature that capitalized on credit cards’ popularity while allowing customers to save at the same time.

The result of their efforts was “Save as you spend”, a tool that helps customers save money while they spend with their credit cards. They implemented a system that sets aside a certain percentage of credit card spending every month for savings. By tracking the credit card statements, Garanti BBVA gives customers a simple, straightforward way to save money automatically. Customers can easily select and adjust the amount they want to save each month.

In order to make sure all of their customers were aware of the new feature, they focused their efforts on social media platforms and their own digital channels. They advertised on their Garanti BBVA Mobil Stories platform. They also created informative and entertaining stories about “Save as you Spend” on the platform within the Garanti BBVA mobile application.

Since October 2019, Spend and Save reached 15K customers and 17K rules. Customers have saved 1.9 million Turkish Liras within a short period of time. The interest in their content was exciting and created great customer engagement. While they didn’t spend a lot of money on communication, 95,675 people watched their mobile stories and 17,904 people entered the application after watching the stories.

Consistent with the bank’s stated purpose of bringing the age of opportunity to its customers, the tool is the perfect opportunity for customers to save money without needing to think twice. With digital at the center of customers’ lives, Garanti BBVA knows that by providing the best digital solutions for its clients, it ensures more positive interactions with the bank. The bank is setting the standard in Turkey for new and seamless ways to bank digitally that will only enhance customer satisfaction and loyalty.  

Garanti BBVA’s “Save as you Spend” innovation will be automatically selected as a nominee for the Efma-Accenture CIGBI Awards 2020. Submit your innovations on the Efma innovation in banking portal until 10 April. Participation is free of charge and open to all banking institutions. Innovation of the Month is reserved for Efma members.

Keywords : Savings , Card

Geography : Turkey