BBVA begins new brand implementation in U.S.

News

11 June 2019

BBVA initiated its new brand strategy and updated logo originally announced in April, beginning the process of replacing tens of thousands of physical logos — and thousands more digital ones — with the bank’s new mark. In the U.S., crown signage on high rise buildings in Birmingham, Ala., Denver, Austin, San Antonio, Dallas and Houston unveiled the new logo today, along with four branch locations. Remaining locations will transition to the new brand in the coming months.

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