TBC’s scholarship program empowers bright stars of tomorrow

Sasha Makashvili, Head of Responsible Business at TBC Bank, spoke to Efma’s Boris Plantier about the bank’s scholarship program which is celebrating the talents and efforts of a selected group of 200 young children across Georgia.

TBC’s scholarship program empowers bright stars of tomorrow

Shortly before the end of 2018, TBC Bank decided to break the mold of gifting New Year's presents to their corporate clients, and instead, inaugurated a new stage in the company’s corporate social responsibility. As a result, 2019 saw the launch of TBC’s scholarship program, which funds the development of bright and gifted children all over Georgia, who require financial support to excel.

TBC teamed up with various local educational organizations and NGOs to identify and select the beneficiaries of the program, which include budding inventors, mathematicians, scientists, programmers, dancers, artists, writers, musicians and athletes.

“We identified 200 talented, socially active school children who live in families with relatively low economic status and gave them a one-year stipend, as a financial support and recognition for their efforts and qualities,” said Sasha Makashvili, Head of Responsible Business at Georgia’s leading bank.

The young scholars have now received their first monthly scholarship payment from TBC, which will span an entire year, and are beginning to benefit from other enrichment opportunities of the program, as well as public recognition.

“The children come from families in need, in mountainous regions and settlements on the Russian occupation zone borderline. They bare various talents in art, STEM, sports and social activities. Apart from financial support, we promote these exceptional kids by telling stories about their talents and about their lives, dreams and future plans, using our Facebook platform for this purpose.”

TBC is proud to have become an unexpected participant in these children’s success stories and watch them thrive.

Here are two short clips about two of the program’s scholars:

Saba Natroshvili is a 12-year old rugby enthusiast. Find out how TBC’s initiative is helping him get one step closer to playing for his country one day.

Rezi Burduli is a 12-year old from the village of Arakhveti who is passionate about freestyle skiing. Watch this clip to see how TBC’s support is enabling Rezi to work towards his dream of becoming an Olympic champion.

As part of the initiative, TBC also organizes monthly meetings and various events for the program participants in order to enhance their development, such as a recent talk led by Lado Apkhazava, an esteemed teacher in Georgia.

“Last month, a well-known Georgian teacher who was nominated among the ten best teachers in the world in the 2019 Global Teacher Awards in Dubai, was invited by us to give a lecture to the children about civil responsibility in the capital city of Tbilisi and Kutaisi, the second largest city in Georgia. On 1 June 2019, we plan to put on a lecture and tour for the children at the TBC Gallery which hosts an exhibition on the famous Georgian painter and innovative thinker David Kakabadze,” said Makashvili.

With the program now in full swing, there has been a great response, not only from the beneficiaries, but also from the general public and TBC’s 600,000 Facebook followers. Following such a promising start, Makashvili confirmed “we will continue organizing various events until the end of 2019. We have a plan to proceed with the project in 2020 as well.”

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Corporate social responsibility (CSR) Youth


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