How banks are building a winning SME banking strategy

Efma feature

14 May 2019

From 13 to 14 June 2019, financial institutions from all over the world will come together in Vienna for Efma’s next summit, ‘SME Banking Revolution: Business Ecosystems, Beyond Banking Offerings, Augmented Strategy’. Don’t miss out on the opportunity to interact with SME leaders and define together a roadmap for a successful future in SME banking.


Since the first Efma SME Banking Summit in 2004, the event has developed year upon year, responding each time to new and emerging challenges facing SMEs in the retail financial services industry. The program for 2019 is no exception – you can expect to see the hottest topics on the agenda, from the use of AI and machine learning in SME banking to partnerships between banks and fintechs and microfinancing, just to name a handful.

Traditional players and emerging neobank challengers alike will share exclusive insights on the global SME banking landscape. You will have the chance to network with and hear what our select group of speakers from across Europe, North and South America, Africa, the Middle East and South Asia have to say.

Day 1 will cover topics including: ‘Adopting an augmented SME banking strategy’; 'Disrupting key SME banking functions’; and ‘Coopetition and partnerships: Accounting services, accelerators, Fintechs integration’.

Day 2 will in turn consist of sessions on the following themes: ‘SME banking growth beyond financial services offering’; ‘Platform for SME banking ecosystems’; ‘Identifying the right business model’; and ‘Following the customer’s journey’.

This year, watch out for our top picks…

How to adopt an augmented SME banking strategy

BBVA’s Gokhan Koca’s session guarantees to be a particular highlight. The Global Head of SME Discipline for one of Spain’s top banks will address one of the sector’s most persistent puzzles – SMEs are easy to target yet it is so difficult to meet their increasingly complex needs. He will look at how to make this easier, as well as segmentation in the market.

Moreover, look forward to a session led by Revolut’s Jamie Devlin, Head of Business Development and Partnerships for the UK fintech. Devlin will talk about how incumbent banks are failing to serve the needs of today’s businesses. His solution? Innovation-savvy challengers are leveraging technology to gain a competitive advantage.

How to grow beyond financial services offerings

The second day of the summit features invaluable sessions from eBay and Sberbank. Michal Ulicny, the mastermind behind eBay’s global business strategy, will share how to remain a preferred choice when competition bites. Building on his experience acquired at eBay, Ulicny will impart his knowledge on how to spot key disruptions in the market and how to recognize your failures.

Sberbank’s Vice-president and Director of Digital Corporate Bank, Evgeny Kolbin, will present a case study spanning four years, a real-life example illustrating how Sberbank built an effective digital ecosystem for the bank’s corporate customers. Find out how the Russian bank’s success hinges on the services it offers “beyond banking”. Kolbin will also reveal an open-API strategy to integrate vendors and bring a seamless user experience for customers.

Finally, attendees of the summit will be able to enjoy a personalized visit of Erste Group, one of the leading financial services providers in Central and Eastern Europe.

Efma’s SME Banking Summit promises to be a must-attend event - sign up now to join the revolution!

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Keywords : Business strategy/Model , SME/Corporate

Geography : International