UOB helps small businesses across ASEAN create online revenue streams

Efma feature

09 May 2019

United Overseas Bank (UOB) is helping small businesses overcome one of their biggest barriers to creating online revenue streams – the lack of digital knowledge – by helping them build customised e-commerce websites within 15 minutes. UOB is able to do this by integrating the digital solutions of Shopmatic, an e-commerce solutions provider, into UOB BizSmart.


Close to four in five small businesses across ASEAN that plan to invest in information technology said they are looking to either set up a new website or to enhance their existing one, according to a UOB survey.  However, 70 per cent of these businesses said they do not have the relevant digital knowledge or experience to do so.

With the Bank’s latest tie-up with Shopmatic, small businesses can build e-commerce website even if they do not have the technical know-how in areas such as coding, online payments and user experience design. The Shopmatic solution also takes
just a fraction of the time that is usually required to build such sites.

Mr Lawrence Loh, Head of Group Business Banking, UOB, said, “At UOB, we have been working with our ecosystem of partners to help small businesses benefit from digital solutions. As ASEAN’s e-commerce market continues to grow, it is essential for small businesses to tap the revenue opportunities within the digital economy by expanding their sales channels and attracting new customers. With the integration of Shopmatic’s solution into UOB BizSmart, small businesses across the region will be able to make their entry into e-commerce without having to worry about the technical expertise required.”

Mr Anurag Avula, Co-founder and CEO, Shopmatic, said, “We recognise that in order to be relevant in today's digital economy, being online is the way forward for brick and mortar businesses. As such, we are delighted to be partnering UOB to help small businesses go digital. Many businesses and entrepreneurs globally have benefitted significantly from our platform and our partnership with UOB will accelerate further the adoption of digital solutions among more businesses and assist them in their growth.”

End-to-end e-commerce and financing solution

Through the inclusion of Shopmatic into UOB BizSmart, small businesses can choose from more than 60 design templates to create their website. They can also enable multiple payment options on their ecommerce website through Shopmatic to provide their customers a seamless buying experience. Delivery services, which are integrated into the solution, ensure that customer orders are fulfilled smoothly.

Sales data generated on Shopmatic also helps small businesses that may not have the track record required for bank financing to apply for UOB business loans. UOB will use the insights generated from the sales data alongside other more traditional data sets such as the company’s latest financial statements to determine the business’ creditworthiness more accurately. This in turn enables the Bank to extend credit to small businesses with more certainty and in a timelier manner.

One customer who has benefitted from Shopmatic is Ms Lim Pur Lin, owner and founder of GEMSINC.sg, a Swarovski branding partner and certified Swarovski jewellery instructor. “I decided to take my brand online to provide greater reach for my already growing business. The beauty of having an online presence is that it allows my brand to be showcased internationally. Through Shopmatic, I was able to set up my ecommerce website seamlessly and with ease.

“It is also very easy to update the range of products I have on the site. Thanks to the Instagram integration feature on Shopmatic, I can synchronise my accounts which made the uploading of new products on my website effortless. With Shopmatic and UOB’s collaboration, I look forward to benefitting from the other solutions on UOB BizSmart to manage processes such as my accounting and bank reconciliation more efficiently,” Ms Lim Pur Lin said.

Integration with multiple sales channels

In addition to setting up their own e-commerce website, small businesses can also use Shopmatic to expand their sales channels. Shopmatic’s feature enables small businesses to list their products and services on multiple marketplaces and social channels such as Amazon, Lazada, Qoo10 and Facebook easily, removing the need to duplicate their listing efforts. Shopmatic will also showcase the business’ products and services on its Shopmatic World platform.

This removes the need for small businesses to invest time and resources in listing the same products on different sales channels and enables them to reach a wider online audience quickly. Orders from the different marketplaces are integrated into Shopmatic’s platform, enabling businesses to manage sales and delivery centrally using a single dashboard.

To help small businesses manage the cost of using Shopmatic, UOB’s small business customers will enjoy a 30 per cent discount on Shopmatic’s subscription plans and digital marketing services. Small businesses can also sign up for Shopmatic under UOB’s Start Digital pack to enjoy a 12-month waiver of the subscription fee when they commit to the service for 24 months.

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Keywords : Digital/Mobile channels , Marketing & Sales , SME/Corporate

Geography : Singapore