Steering committee to define new standards

Efma feature

03 August 2018

Bankers come together for first Efma Banking Forum in Asia, with a second event to follow in November.

A new concept was launched in Asia this July when a steering committee of the region's most innovative bankers came together for the first ever Efma Banking Forum.

Launched by Efma in partnership with Accenture, the inaugural Efma Banking Forum took place in Singapore on 11-12 July and was the first in a series that aims to define new standards on strategic topics for retail banks in the region.

During three half-day sessions, the steering committee of 20 bankers from Efma member institutions - including Robinsons Bank, Standard Chartered Bank Singapore, UnionBank of the Philippines, Maybank, Philippine Savings Bank, Citi, Government Savings Bank, AmBank Group, Kasikornbank, CIMB, MUFG Bank, TMB Bank and Alliance Bank Malaysia Berhad - explored key topics of Digital marketing: personalization’, ‘Wealth and robo-advisor’, and ‘Empowering a digital workforce’.

“The presentations from Efma senior advisors and Accenture specialists on personalization, wealth advisory developments and future workforce requirements were highly interactive and stimulating and helped drive a draft vision that will lead towards a future white paper”, says Efma senior adviser George Beatty.

The steering committee will now meet twice a year at the one-and-a-half-day Efma Banking Forum, to address three strategic topics each time. The next event will take place in Singapore in November, with discussions focusing on banking ecosystems.

With a goal to inspire, identify best practices and define standards by sharing achievements, common needs and challenges, the Efma Banking Forum gives attendees a chance to get involved in shaping the industry in the region.

Attendees will receive content for each subject from the community of bankers, the Efma senior advisor during their presentation and from Accenture experts. They will then be able to take part in a collaborative session, sharing common challenges and needs to establish guidance for the market.

The Efma Banking Forum is an opportunity to showcase just how innovative your institution is, and indeed to set standards for the industry in the region now.

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Keywords : Digital marketing

Geography : Singapore