Why retail banking struggles with innovation
Paolo Barbesino is SVP, Head of Digital, at CEE Retail UniCredit Group. Based in Vienna, he crafts the digital strategy and customer experience for one of the Systemically Important Financial Institutions in Central & Eastern Europe. Decoding and anticipating what consumers will do, he works at the crossroad where strategy, technology, and service design get together in order to bring to life digital products, services, and experiences for retail customers in the region.
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