Jibun Bank: Succeeding with a mobile first approach
Ahead of his presentation at Efma’s upcoming Retail Banking in Asia event, Kazuya Sakakibara, executive officer for IT Strategy and Product Development at Jibun Bank, outlines the importance of mobile and explains the challenges presented to his company today.
In 2008, Bank of Tokyo-Mitsubishi UFJ and local telco, KDDI, joined forces to create Jibun Bank, the largest and most profitable mobile-first bank in Japan. “Our mobile-first approach has provided a breath of fresh air to the Japanese banking business,” says Sakakibara.
It’s the bank’s innovative approach that has led to its success. Not one to rest on its laurels, Jibun has spent considerable time and energy to develop a mobile offering that effectively leverages artificial intelligence (AI) technologies.
“We are cooperating with Alpaca Japan, one of the Fintech start-ups that we met at the MUFG Fintech Accelerator Program,” Sakakibara says. “Together we have developed a support tool for foreign currency deposits which leverages the best of AI.”
Using the tool, Jibun Bank’s customers can benefit from a deep learning engine that runs numerous models among massive amounts of historical and real time market data.
It’s this innovative product that Sakakibara will present at Efma’s upcoming Retail Banking in Asia event.
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