Abu Dhabi Islamic Bank to transform customer interaction 30 December 2015

Abu Dhabi Islamic Bank (ADIB) is partnering with IBM to transform the way it interacts with customers.
ADIB is working with consulting services from IBM to build a new digital design studio – the first in the United Arab Emirates (UAE) – with a focus on delivering innovative, cloud-based solutions and an enhanced customer experience. The project, which builds on ADIB’s efforts to innovate and digitise its products and services, also includes new IBM MobileFirst for iOS banking apps supported by IBM Cloud. These will empower the bank’s financial advisors to deliver a more dynamic, engaging customer experience. A multidisciplinary digital team is being put together to build the digital design studio, including experts from IBM Design and IBM Interactive Experience who will work with ADIB to create personalised and engaging digital experiences such as new mobile banking apps for consumers. “ADIB aims to be the best digital bank in the UAE and continuously invests in cutting-edge technologies to enhance customer experience and introduce innovative new products and solutions to meet the evolving needs of its customers,” said Sagheer Mufti, COO of ADIB. “The introduction of digital studio at ADIB means we now have access to a team of dedicated IBM digital experts with proven experience in designing compelling financial services and solutions. This studio will also play a major role in driving the various initiatives and projects across the bank to accelerate its digital transformation.” Bluemix – IBM’s cloud platform – will enable ADIB to accelerate the development and deployment of next-generation apps to offer clients a truly differentiated digital experience. The bank will also deploy the IBM MobileFirst for iOS Trusted Advice app, allowing its financial advisors to easily and securely access and manage client portfolios from their iPads and conduct more interactive client planning sessions. “In today’s fast-moving world, one quarter-inch swipe is all it takes to lose a customer forever,” said Paul Papas, Global Leader, IBM Interactive Experience. “Working with ADIB we will be utilising IBM Design Thinking to take a human-centric approach to create experiences that are personalised, elegant and empowering. Our agile and studio based model will enable IBM and ADIB to innovate together with speed and scale.”

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