CaixaBank relaunches imagin as a digital services and lifestyle platform for 2.6 million young people 17 June 2020

The new imagin offers financial and non-financial products, featuring digital content and experiences. Unlike the current model, relationships with users do not begin with a bank account, but rather with user registration on the platform with just their email address and password. The value proposition is opened up to include accompanying young people from childhood through three purpose-designed mobile apps: imaginKids (from 0 to 11 years of age, focused on financial education); imaginTeens (for adolescents between 12 and 17 years of age) and imagin (starting from 18 years of age).

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