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imagin takes the leap into the metaverse, becoming the first European fintech company in the virtual world 11 April 2022 105

imagin, the digital services and lifestyle platform backed by CaixaBank, will be entering the metaverse in the coming days by way of imaginLAND. The project will enable the platform to launch and run initiatives in the virtual reality universe and will be available to its entire community of users. The initiative will offer immersive experiences through imaginLAND to the more than 3.7 million imagin users, who will be able to enjoy imagin's content in the metaverse. By creating imaginLAND, imagin becomes the first European fintech company with an active presence in the virtual world.

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Keywords

Digital marketing

Geography

Spain

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