Neobanks and the next step: P.F.C. 06 September 2021
We want to empower users who are about to start their financial life. We primarily serve users between the ages of 25 and 40, but have also attracted a number of older users. We’re big in forums for Swedes who move abroad at an old age and have a funny following among people who own campervans.
The past year, where people have limited their travel significantly, is a testament to the fact that we solve problems for our users that go beyond occasional travel. We’re still functioning as a complement to banks and have chosen to use that to our advantage. More concretely, that means being able to offer authentication and top up services that Swedes already trust, thereby increasing trust in us.
We’re a product company at heart and will manage this change like a true product company: iteratively, consistently innovating our product, and doing so together with our users.
We solve this by having humans communicating with our customers. We do all our customer service in our in-app chat and measure our success not on speed but on how much our users love us, how much feedback they provide on our products and to what extent they trust our recommendations.
We aim to empower users with that exhilarating and sometimes overwhelming momentum that sets in as you begin your financial life throughout the Nordics to start.
We will become a full service bank and serve users throughout the Nordics in the near future.