Banking innovation of the month: Digital Sales Boost Program by Intesa Sanpaolo 24 June 2021
What comprises the program? Four primary elements, all based around artificial intelligence:
This program intends to enhance both the customer and client experience. Customers need timely and personalized financial offerings that can make a real impact in their lives. This can be more difficult when all interactions are digital. This program will ensure the bank is speaking the same language of its customers through tailored messaging and an added human touch.
Furthermore, employees will find the new ways of working stimulating and collaborative, opening up a new world of expertise. In this way, employees will continuously learn and expand their skills, contributing to their professional development and success of the bank.
The initiative is already bearing fruit. Through the first five months of 2021, the bank recorded a monthly average of self-sales almost 50% higher than the monthly average from 2020. With this kind of growth, Intesa Sanpaolo can expect to comfortably reach their 2023 sales target.
Digital sales was highlighted years ago as a particular area of focus at the bank. Now, with the right mix of technology, personalization, and lead industrialization, Intesa Sanpaolo’s innovative sales acceleration plan is on the right track.