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CaixaBank creates a team of managers specialised in the senior citizens demographic 04 May 2021

The bank, leader in this target market with 4.4 million senior customers (people over 65 years old) in Spain, is the first to create the role of a manager specialised in the needs of seniors. This value proposal is launched in the Barcelona regional division with a team of 154 ‘Senior Citizens Advisers' distributed across 151 branches. CaixaBank's aim is to end the year with a team of around 500 specialists who will give constant support and guidance to over 500,000 senior customers throughout Spain.
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