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Acceleration of digital in retail insurance acquisition 07 October 2020

For many European countries, the Research online, Purchase offline (RoPo) trend has kept growing in retail insurance products distribution for several years. The Covid-19 crisis has also accelerated the digitalization of insurance customer acquisition, as customers have spent more time online during the lockdown period across Europe, giving a boost to players that are well positioned and visible online. Its full impact is yet to be assessed but is nonetheless expected to persist overtime.

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