Backbase is a software company. We design products that improve the lives of real people. We have created the world’s leading lean customer experience platform. It has been designed to help you organize, create, and manage deeply relevant customer experiences across all channels, on any device to delight your customers, and deliver measurable business results. We believe that customer experience management is essential for today’s organizations to stand out from the crowd, stay relevant to their customers, and grow their business. Our mission is to help organizations transition smoothly into truly customer-centric businesses by adopting the outside-in approach that has worked so well for us and our customers. We believe that every enterprise will find success through customer-centric innovation.