About us

A non-profit organization created in 1971 by leading banks and insurance companies, now the preferred network of 120 financial groups in 133 countries all around the world.

Efma unites financial services industry professionals within a global and reliable network and facilitates connection and exchange among the sector’s decision-makers.

Our purpose is to support our members and create a strong community based on expertise and skills. Our mission is to provide community intelligence to optimize, innovate and transform by recognizing our members’ best practices and connecting them.


Jean-Marc Pailhol

Jean-Marc Pailhol joined Allianz in 2009 as Head of Distribution and a board member of Allianz France. He has led the tied agents, brokers and salary sales force networks to optimize their efficiency and productivity selling all lines of business for six years. He has deeply transformed the distribution organization and directly contributed to improving the performance of the company in terms of client portfolio, GWP growth, and COR improvement to take Allianz France from 350 million OP in 2010 to 1 billion in 2016.

He took the position of Head of Group market management in 2016 in charge of Allianz Brand awareness and reputation, marketing partnerships, customer experience, and sales methodology. In 2019, 74 % of the Allianz OES were above the market on the NPS measurement instead of 47% in 2016. At the same time, the Allianz Brand moved up seven spots in the Interbrand ranking to become the leader in the insurance industry in 43rd position overall in 2019. Jean-Marc also negotiated and signed the IOC partnership to make Allianz one of the 14 Top partners of the Olympic and Paralympic movement. Since January 2020, he has been Head of Global Strategic Partnerships and a board member of Allianz Partners.

Before joining Allianz, Jean-Marc Pailhol spent 21 years in the banking sector at board level working for several French Groups on business development, marketing, and audit. In 2004, he led the work on creating the Postal Bank in France as Head of Banking activities for the French Postal Group.


John Berry

John is a former Retail CEO at Abbey National (now part of Santander) in the UK. During his time there, roles included Marketing Director, European Director (Managing businesses in France, Spain and Italy), Transformation Director as well as Senior Distribution roles. He received international recognition for customer centric innovations such as Costa Coffee and Branch Franchising. In recent years he has developed a global reputation through his own business within the industry for work in consulting and training with retail banks worldwide His relationship with Efma goes back some 25 years ranging from speaker to more recently as a Senior Advisor.

International contacts

Eric Morin

North America

Patrick Desmarès


Philippe van Fraechem


John Berry

United Kingdom and Ireland

George Beatty

Australia and New Zealand

George Donchenko

Russia, Belarus, Kazakhstan and Armenia

Eylem Özen Bastürk


Fahim uz Zaman

Middle East

Lukas Dzuroska

Nordics, Georgia and Baltics

Urszula Wysocka


Carlo Giugovaz

Italy and Switzerland

Tsukasa Makino

Japan and Korea

Lubomir Olach

CEE and Germany

Silvia Cunill Calvet

Iberia, Africa and Latam

Wai Ling Lee

Asia Pacific

Who are the Efma members ?

Send us a message

Our Headquarters

10 Boulevard Haussmann
75009 Paris

Tel. +33 1 47 42 52 72
Fax: +33 1 47 42 56 76