Video banking: Advancing on the road to maturity

Study

March 2017

This joint report was co-authored by Efma, CUNA Strategic Services, a US organization providing credit unions with access to high quality products, services and technologies and Vidyo, a leading video communications technology provider.

Video banking is being increasingly used by financial services organizations, such as banks, credit unions and building societies, to interact remotely with their customers or members over a video call in order to perform a transaction or offer consulting services.

The report highlights recent key trends in video banking adoption, bankers’ evolving perception towards this channel and the results observed by those who have already deployed a video banking service.

The 2017 data was collected through an online survey of 282 bankers from 63 countries, which was conducted from December 2016 to January 2017. Similarly, the 2016 data was collected from 136 bankers across 52 countries, from January through February 2016. More comprehensive results from the 2016 survey were released in another report issued in 2016, titled “Video Banking: The next chapter in a bank’s digital transformation”.

The report will be presented at the Efma Distribution Summit in London on 26-28 April 2017.

Keywords : Digital/Mobile channels , Video services , Bank Products & Services