Best social media approach in Europe 2011

An Efma award

Paris, 12-13 May 2011

Efma has decided to organise a contest to reward the best approach to social media by financial institutions in Europe 2011.

The award will be presented during the Efma Online banking event in Paris on 12-13 May 2011.

Financial institutions they would like to be considered for the award should register their products on the award webpage before 20 April 2011.

Once all registrations are collated, a jury made up of social media experts chosen by Efma will select three nominees. Each of the three nominees will present their product during the Online banking event on 12-13 May 2011. The event audience and the jury will then vote for final winner of the award “Best approach to social media by financial institutions in Europe”.

The award will be presented based on one or several of the following criteria, and with a specific angle considering the financial crisis:
1. Innovative character of the product
2. Distribution and promotion of the product
3. Ability of the product to create new opportunities for the financial institution (e.g. cross-selling)

Remarks:
- The entire procedure and all product presentations will be conducted in English
- The three nominees will be informed of their selection by the 25th April 2011
- The three nominees will be invited to present their Product at the 12-13 May 2011 event
- Products presented to the award must have been brought to the market and commercialised between 1 January 2010 and 31 March 2011.

Do not hesitate to contact Philippe Van Fraechem (philippe@efma.com) to obtain more information.

Registration form


Financial institution:
Country:
Contact name:
Contact phone:
Contact email:
Product name submitted:
Date product brought to the market:
Product general description (in 4 lines):
   
The award will be presented on the basis of one or several of the following criteria. For each applicable criteria, please give a 2 to 4 lines description of how the product excels:
   

 
1. Innovative character of the product

 
2. Distribution of the product

 
3. Promotion of the product

 
4. Ability of the product to create new opportunities for the financial institution
(e.g. cross-selling)