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Exploring the potential of mobile applications
Overview
In recent years, there has been a phenomenal increase in the use of mobile phones, with the penetration rate exceeding 90% among young people in developed countries. Developments in the technology also offer huge possibilities that extend far beyond just simple communication. However, much of this potential has not yet been exploited by the financial sector.
Some of the main possibilities involve using mobiles as tools for:
• Account management (including consultations, transactions etc.)
• Payment (i.e. mobile payment)
• Added value (including geolocalisation; acquisition of new clients; as a tool for sales and marketing etc.)
Although some of these areas have been tentatively explored, no real breakthrough products or services have yet been developed – although Mobile 2.0 offers some promise.
Key issues
The conference will also look at issues such as:
• The risks and opportunities involved. This includes an exploration of initiatives in other sectors (such as telecoms) – should these be seen as a threat or as a chance for developing new applications?
• The need to see mobile as a separate channel that should become an integrated part of a multi-channel strategy.
• Forums and initiatives on other continents that are ahead of Europe in terms of mobile phone technology and usage.
e-channels Series
This conference is part of the e-channels Series:
- Online financial services, on 5-6 November (with concurrent round tables in the afternoon of 6 November)
- Mobile financial services, on 6-7 November (with concurrent round tables in the morning of 6 November)
Please note that your institution will be entitled to a 15% discount if you register for both events (in that case however, you will not be able to attend the concurrent round tables of the conferences) or if you register for one event and one of your colleagues registers for the other event:
- 2,720 euros (VAT excluded) for representatives of Efma member institutions.
- 4,080 euros (VAT excluded) for representatives of non-member institutions.
To access the programme of the other event of the series, please click on:
Online financial services.
- AWARDS
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Most innovative online/mobile financial product/service in Europe, Efma Award 2008
Efma has decided to organise a contest to reward the most innovative online/mobile financial product/service. This Award will be allocated during the Efma “Online Financial Services” event in Athens on 6-7 November 2008.
Financial Institutions with such online or mobile product/service they would like to be considered for the Award should register their product/service on the Award webpage before 5th October 2008 on: www.efma.com/awardsonline
- REPORT
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Mobile survey 2008
A report on a recent mobile survey will be presented at the conference. Given the numerous challenges facing the sector in its optimal exploitation of the mobile, the Crédit Agricole, Efma, Capgemini, Microsoft and Novamétrie decided to dedicate the 2008 survey to this tool.
